Online advertising has had a roller-coaster ride over the last two or three years with many businesses either reducing or cutting some advertising programs. This bigger PPC players like Google keep on growing and with it the cost per click to advertisers. The smaller advertisers have not done as well and many of their prices, [...]
I have read a number of reports in recent days suggesting that Live Search or real-time search will eventually be the undoing of SEO. I will concede that using standard SEO techniques to influence the page one result for search is getting harder as each month goes by. Harder, yes – using standard SEO techniques.
It’s [...]
One news story that quietly crept out shortly before Christmas was that of Pepsi walking away from a 23-year tradition of advertising during the Super Bowl. It is a decision that is amazing some whilst others, particularly those with experience with social media marketing, hailing as a smart move. Is it a smart move, though?
On [...]
It’s an interesting time for website owners who are trying to promote both their websites and their products. There seems to be a shift going on when it comes to what tools are being effective and where best to promote your business. SEO will remain a strong factor when it comes to online promotions. For [...]
To me, the argument between web design and SEO is moot. The two can and must live side-by-side on any web development team. Is one more important than the other? No – they are part of a team. I will concede, however, that web design is what lays the foundation to any online business.
I see [...]
First, let me qualify what I mean when it comes to holidays and content development. Christmas, Easter, Valentines Day and others are all important when it comes to making money, whether it is online or offline. There are still some offline concepts that webmasters are forgetting to leave behind when they enter an online world.
I [...]
It may be Christmas and you may be wanting to get away for a week or so, but what about your regular blogging routine? If you’re a WordPress user then never fear, WordPress to the rescue.
One of the least used functions inside WordPress is the scheduling feature. This allows you to write as many posts [...]
SEO is in a constant state of change so up-to-date data is important. Forums can be interesting places to visit although much of the conversation is as much rumour as fact. There are several discussions taking place centered on SEO on what is in store for 2010 and beyond.
Google is said to be working [...]
Does it matter if your business name is used in another country? Does it matter if your domain name is being used in another country? For many small businesses, the fact that a similar domain name appears in another country doesn’t really matter. But what if you’re no longer a small business – what [...]
WordPress is by far the most popular blogging platform in use today – especially for self hosted blogs. If I do have an issue with the software it is the constant need to update or upgrade. It seems that every month there is an upgrade or update that needs to be done. Do you update [...]