If Your Business Targets Mothers Then Read This
One area that does not get a mention too frequently is the targeting of specific demographics. One demographic is mothers, perhaps the forgotten people of the online world. Do they have time to use the internet? It appears they do, and big time too.
According to a report on Google’s CPG blog, a new mother is born every 7 seconds – it should be a marketer’s pot of gold. But do they use the internet and do they use the search engines? According to a study conducted by Google and BabyCenter, mothers use search engines twice as often as non-mothers. There are other statistics that are worth looking at, however, and I will be selective here and discuss some of those that are pertinent to SEO.
Mothers are becoming adept at using search and consider Google to be a close family friend. Not only are they becoming adept, they are using full sentence specific searches and selecting sites from above the fold in the search results.
What does this mean for SEO. First, you have to get your site ranked above the fold on page one if you want to capture any of this traffic. Second, you need to concentrate on keyword groupings and to start thinking like a mother. Consider what sort of questions a mother may ask and consider your keywords in that context. It would also help if you provided answers to those questions.
There have been numerous reports over the last two years pointing towards women as the demographic that should be targeted. They tend to do more online shopping than men (including shopping for their man) and tend to have a better grasp of search. If your business target’s mothers, aim high in search rankings for long tail keywords and you might just get a decent share of their business.
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