Lesson number one in marketing is ‘know your target audience’. The same is true for online marketing. Whether you use traditional marketing such as search engine marketing, or the latest in social media marketing, the same is still true. Obtaining demographic figures can be difficult, but there are a few sites around that offer them.
For [...]
For those of us here in Scotland, there are times when it can be difficult competing in the search results for businesses located in England, particularly London. Geo targeting can help build your overall profile in our region. There are numerous methods to use and we have covered some of these over the past few [...]
E-mail marketing is often thought of as an online tool delivering information to online consumers. In fact, one of the most powerful marketing tools for bricks and mortar businesses is e-mail marketing. You don’t even need a web site although it does help.
Bricks and mortar businesses, or offline businesses, are perfectly placed to collect information [...]
Social media marketing is a new arena for many business owners, particularly those that have a bricks and mortar store. Having a web page and claiming their business through Google Local is often as far they go. For those that are taking the next step, are you targeting your region or are you targeting the [...]
Getting your UK business listed in Google Local is fairly easy. Go to Google Local and follow the guides to claim your business. Try to do the same with Yahoo! and Bing and you will hit a blank wall. There is very little in the way of information to help you list your UK business [...]
If you target local search then you need to find every little tweak possible to lift your site’s profile within the search engines. Meta tags don’t do a lot on their own, yet little by little they can work to your advantage. Take the description tag as an example.
Your meta description tag is the first [...]
Rich snippets – your first thought is probably, “What are they?” Let me start from the start.
SEO is all about getting your pages listed as high up as possible in search results. Everyone longs for that coveted number one spot – but guess what, you can have number one and still get little in [...]
If anyone tries to tell you that search is dying or dead – don’t believe them. At least, if you check the statistics from comScore for search 2008-2009 it may open your eyes a little. Year on year for global search, the numbers are up 46%. That represents a huge jump.
Breaking the numbers down, it [...]
Blogs are one of the most useful tools available for any business that has an online presence. One of the benefits (and some say downfalls when it comes to time), is your ability to write something new and fresh every day. Not only that, you can target every possible variation of your main keywords using [...]
Businesses in Scotland serving a customer base in Scotland need to target their SEO to the Scotland region. That sounds logical, if a bit of a mouthful. But what does it take to target your SEO for a Scottish audience? Here are the basics which, if you can get right and follow religiously, will help [...]