If you use Google Adwords as part of your search engine marketing then you may be interested in some small changes that Google has made in relation to the display URLs. For many businesses, it may be a tiny bonus – not because they have to do anything, but because their competitors will.
The changes are minor and are really based on the principle that the person clicking through to a site should be aware of where they will be taken. The example uses a blogger blog. In the past, Blogspot.com was all that was necessary in the display URL. Now, the site name must also appear.
It sounds fair enough too. As an online shopper, for example, you want to know where you are going when you click on a link – no one wants surprises. Other changes include the requirement to include the extension – that is the .com or .co.uk, for instance.
What will happen in future now is that ads that don’t comply will be refused. The refusal notification may include a suggestion that you can use when resubmitting the ad unit. Whilst this change is directed in the first instance to those on shared or hosted domains, some changes will affect every user.
Adsense is still one of the most popular pay-per-click advertising options available. While it brings in a significant amount of revenue for Google, they are still intent on ensuring that searchers receive the correct information before clicking on any links – paid or organic. If you use Adsense, you may want to review their terms, including the new changes.
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