For those of us here in Scotland, there are times when it can be difficult competing in the search results for businesses located in England, particularly London. Geo targeting can help build your overall profile in our region. There are numerous methods to use and we have covered some of these over the past few weeks. Today we look at inbound one way links and how to geo target these.

First off, building one way links can be difficult. You can network with fellow business owners in your region and exchange links with them, however, these are two way, not one way. To gain geo targeted one way links, you need to look at basic one way linking methodology.

The basic premise of a geo targeted one way link is that your target area is included in the link. Whether it’s a town, region or all of Scotland, use that data inside your links. How do we get the links? Like I said, back to basics:

Articles: Article marketing is one way of obtaining one way links – and lots of them if you can write great articles. Be sure to include your geo data inside the link in the resource box – be resourceful and make variations.

Web 2.0 Properties: There are a lot of web 2.0 properties around at present. Tumblr is one that has a high PR while HubPages and Squidoo can be pretty popular when it comes to traffic. You could also consider a Ning network. These can all provide one way links (geo targeted, of course) and traffic if the articles are well written.

Video: Video is another web 2.0 tool that is starting to deliver significant results. Good quality videos on sites like YouTube, while only delivering one link, can help to boost a site. If your video is used frequently on other sites, that one link can send a lot of juice to your site.

Directories: submitting your site to directories can also be a source of one way links. The big problem with directories is that many of them don’t allow too much freedom when it comes to anchor text. Where you can create your own anchor text – don’t forget to geo target them.

I hope you have noticed two messages running through this post – number one, write good quality material that is going to attract readers, and number two – use geographic terms in your links.

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This entry was posted on Saturday, January 30th, 2010 at 1:52 pm and is filed under Link Building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.