Google has been the number one search engine for many years with Yahoo! and the rest, not trailing behind, but languishing. Because of Google’s dominance, search engine optimisation has centred around the algorithms that go into Google’s organic search rankings. To a degree, this has made life easier – it has also made life more [...]
Blogging is one of the most popular activities online these days and the lines are becoming blurred between social media, social bookmarking and traditional blogging. There are bookmarking sites like Tumblr that allow ‘blog’ entries and there has been a suggestion that Facebook incorporate a blog feature as well. I see nothing wrong with [...]
Twitter is all the rage these days although I think there is far more hype than there is substance to it all. When you look at the raw numbers, Twitter is a long way down the list of ‘most visited’ sites. That doesn’t mean it’s not useful when it comes to social marketing. What you [...]
One of the most important on-site optimisation strategies is your internal link building. Internal link building serves several purposes. The most obvious is to lead visitors to more content and, hopefully, to conversion, be it a sale or sign-up.
Internal link building also helps to lead the search engines deeper inside your web site. More [...]
Here in Scotland we need to take advantage of every opportunity that presents itself. We have focused in the past on the local search services of the major three search engines, Google, Yahoo! and Bing, but what about AOL?
While it might now be a minnow in the search wars, AOL still has a presence here [...]
Google Buzz, Google’s foray into social media, has been released and the comments generally are pretty much in the negative – but then, this is Google – everyone’s favourite kicking post. I have to agree with a lot of what has been said, however, the critics do seem to have missed a few important areas [...]
Danny Wong on Search Engine Journal has posted (a guest post at that) 5 reasons why we shouldn’t use guest posts as part of our link building strategies. His five reasons are fair enough, however, I believe there is a counter argument to each reason. If you look at them one by one:
Expertise vs. True [...]
Here is a question that will have many people arguing both sides of the issue – can you overdo SEO? I would suggest the majority would come down with a ‘no’ answer. I am not so sure. Of course, it depends on whether you count some issues as SEO or web design.
I will rephrase the [...]
If you have a local business here in Scotland then you really should have a listing in the local search engines. If you sell products then a product listing would also be of use. Local search and product listings both make use of reviews. However, you need to get your reviews on sites that Google [...]
HTML5 will introduce quite a few changes with several oft used attributes and commands deprecated. It will also see an introduction to several new commands that effectively bring HTML up to Web 2.0 standards. Will they impact on SEO and do we need to be concerned with current programming?
There are some aspects of HTML4 that [...]