Do You Promote Other Sites As Part Of Your SEO Program
Here are a couple of questions to start you off. What is SEO? Most people would state that it is a process used to promote their web pages to the top of the search results and to gain traffic from that placement. It’s a good enough answer. Question two. Can you define your web pages? Most people will tell you their web pages are the pages that form their web site. Again – a good answer but this time, not good enough.
Let me break this down into two issues. First – getting to the top of the search results. That takes a lot of work and some of that work includes gaining inbound links. The more authority behind those links, the more ‘juice’ they provide to your pages. As part of your SEO program, do you engage in article marketing, host videos or images on third party sites, or create HubPages or Squidoo lenses? These are, in a sense, still your web pages. Do you promote them?
In a perfect world (for you – not your competitors), your web page would rank at number one in the search results; your HubPage, number ;, Squidoo Lens, number 3; etc. Your competitors wouldn’t get a look in. We don’t live in a perfect world, but that doesn’t mean you shouldn’t promote those pages and, in effect, boost their exposure and rankings.
The spin off for you is that each of those external pages could deliver stronger link value. That will give your pages a boost in the search results.
“Traffic?”, I hear you ask. That, of course, is the second component of SEO. If your external pages are promoted and ranking well, they will naturally send traffic to your web pages – often targeted traffic. For your web site, it’s a win-win situation. Higher rankings and more traffic. SEO is not just about your own pages. Think about where you are promoting your website. Can you give those pages a boost – even by simply bookmarking them?
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