Is Blogging SEO or Marketing?
There’s an interesting question. Blogging – is it a part of SEO or a part of marketing? Either, both, neither? Take your pick because you’re probably right. Blogging is what you want it to be. If you use a common sense approach then your answer should be both – and your approach should be to use it for both marketing and SEO purposes.
Sometimes there are too many either/or discussions when the reality is that both suffice. For example, should you be on Twitter or Facebook? Why not both? When it comes to blogging, how you present your blog will determine whether or not it is successful.
I’d also like to distinguish between undertaking a strong SEO program on your blog – and using your blog as part of an SEO program. Your blog should be optimized for the search engines. In fact, if you are using your blog as part of your web site’s SEO program, the higher the ranking of that blog, the more authority it will pass on to your web site under the right conditions.
Blogs deliver information and marketing is, in reality, a process of delivering information. Sure, the delivery of information for marketing purposes is still build product and brand awareness. A blog can certainly do that. But here is the point – a blog can deliver a marketing message and still deliver on SEO. Marketing messages can still be keyword focused. Marketing messages can still link back to particular web pages. Marketing messages can still be optimized when it comes to titles and tags.
When putting together a blog, don’t look at it as being an SEO tool, or a marketing tool. Blogs can and will deliver on both so take advantage of them.
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