Bing has certainly made an impression on people and it continues to make the news. Whether you like Bing as a search engine or not, there is a good chance it will make inroads into Google’s dominance. Whether or not it becomes a serious threat is another matter, of course, but Microsoft is certainly doing every possible to achieve that goal.

Google became popular simply because they were able to do what most search engines at the time couldn’t and that was deliver reasonable results gathered from across the web. Today, it is probably fair to say that people use Google out of habit as much as out of any loyalty. By increasingly appearing in the news, and by being spoken of, Bing is certainly getting its name out there.

Are they now going to a new level of exposure? Microsoft and Facebook are extending their partnership whereby Bing will deliver all search results along with all the current Bing bells and whistles. Facebook, of course, is the second most visited site on the web (behind Google). What is more important about this announcement is that Bing will provide search results for Facebook worldwide now, rather than just in the US. If just ten percent of Facebook users access search from within Facebook, that will be a huge jump in Bing’s search numbers.

Can Bing threaten Google? Who knows what the future holds. If Microsoft can continue its branding efforts, Bing could well become another household word. Delivering the search results for Facebook will give that branding effort a huge boost. If they can deliver the goods when it comes to search results, they may even build a loyal following.

For those engaged in search engine optimisation strategies, the time may be right to focus a little on Bing. A little work done now could pay huge results down the track.

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This entry was posted on Tuesday, February 9th, 2010 at 5:50 am and is filed under Search Engines. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.