We may have to wait but search engine optimization in Scotland may, like all regional areas, get a real lift in the type of information they receive from Google. Google have released a new analytics report that has the potential to really add value to the SEO work you do on your site. Unfortunately it […]
For many commercial entities, data security is a big issue and if your web site is a primary income earner then your web analytics data is going to be important. I am sure your competitors would love to get their hands on the information, even if it is only out of curiosity. There is the […]
Google have opened the doors to all Adsense publishers allowing them to link their Google Analytics account to their Google Adsense publisher account. This option has been available for quite some time to a select few publishers and by all reports, the data collected has been quite useful in optimizing publisher pages.
To link your accounts, […]
The latest offering from toolbar numbers giant Alexa looks good when it comes to website analytics. However, a closer look reveals a pretty picture that promises much but offers little.
The real problem with Alexa is very simple - accuracy. Generally speaking, Alexa gains its information from users who have the Alexa Toolbar installed. At best […]
Pay per click or PPC advertising has been around for a long time and it has proven to be a great way to gain sales - it can also be a great tool to use as part of your keyword research program. If you use PPC for keyword research you need to be prepared to […]
Have you ever thought that the data you receive from an analytics program like Google Analytics is totally wrong? Perhaps it is. However, for many website owners, the problem is they have forgotten the one basic rule of website analytics. Proprietary trackers like Google Analytics need to have the tracking code installed onto every page […]
Most web site owners ignore their analytics which is a pity given the amount information that can be gleaned from a good analytics program. Google provide a reasonably good program with their Google Analytics. However, many sites come with an analytics program already installed and taking statistics. Using the information they provided can be a […]
If you have ever found Google Analytics a little difficult to understand then perhaps Google’s latest addition may be of help - Google Analytics Help Forum. The forum is no different to most other forums - read what others have asked and the answers or ask questions of your own.
The forum includes a range […]
If you have a website or blog then you should be using Google Analytics as part of your monitoring program. Whilst it’s not as comprehensive or accurate as it could be, Google Analytics still provides an interesting view of your sites traffic.
The latest addition to the Google Analytics suite include a change to […]
There are a number of web analytic programs around, some free and some that are quite expensive. Google offer their own web analytics program called Google Analytics. While fairly basic it can offer quite a bit of information that can help you to fine tune your websites.
Some of the information provided that is useful […]