The word analytics conjures up terms such as bounce rate, daily unique visitors and page views for most web site owners. Sometimes it’s worth looking at a much broader set of analytics, especially when planning your tactics for any given period. Take this set of statistics from Compete (via Web Pro News):
Is there any useful [...]
Google are forever producing tools that webmasters can use to analyze their web sites. The latest release is Google Browser Size. Is it a valuable analytics tool or another toy that wastes time? At the risk of getting more splinters in my rear – I’ll sit on the fence and say both.
If you know what [...]
Analytics is a tool that every serious web site owner should be making use of. It becomes even more important once you start tweaking your pages. In fact, I would recommend using at least two different analytics tools – they are not all perfect and what one misses the other may catch.
Once you have a [...]
Google Analytics is one of the best free web analytics tools around and each year it gets just that little bit better. The latest additions have something for both the power user and the casual ‘I’m not sure what I’m doing here’ user.
For the power user – that is, those that get their hands dirty [...]
For the sake of this post, let’s assume the word ‘promotion’ covers every aspect of promotion your site, including SEO, SEM, or any other form of advertising/marketing. Let us also assume you have put together a pretty good campaign to promote your site and you have fairly good content on the site. Question – do [...]
It seems strange to me that, given the amount of time and work we put into search engine optimisation, we don’t use the resources of those search engines to see how they see us. Each search engine offers analytics data that has been collected. Making use of the information that search engines can collect in [...]
There are a lot of analytical programs around but when it comes to free, nothing really beats Google Analytics. It provides a wealth of information that can help with your internet marketing efforts.
The data provided can be viewed in two different ways – what is working and what is not working. One of the most [...]
We may have to wait but search engine optimization in Scotland may, like all regional areas, get a real lift in the type of information they receive from Google. Google have released a new analytics report that has the potential to really add value to the SEO work you do on your site. Unfortunately it [...]
For many commercial entities, data security is a big issue and if your web site is a primary income earner then your web analytics data is going to be important. I am sure your competitors would love to get their hands on the information, even if it is only out of curiosity. There is the [...]
Google have opened the doors to all Adsense publishers allowing them to link their Google Analytics account to their Google Adsense publisher account. This option has been available for quite some time to a select few publishers and by all reports, the data collected has been quite useful in optimizing publisher pages.
To link your accounts, [...]