Scotland SEO Blog

According to Wikipedia, analytics is, “…the study of business data using statistical analysis in order to discover and understand historical patterns with an eye to predicting and improving business performance in the future.” In other words, it’s a tool you can use to intelligently ‘guess’ the best way to conduct your business, based on past […]

Do you know anything about the visitors you get to your website? You should. Here’s some basic information you need to know about them:

Where they come from. It’s called referring. In your analytics report there should be a column for referrer. Look and see where your visitors are coming from.
How long they stay. Do they […]