The latest offering from toolbar numbers giant Alexa looks good when it comes to website analytics. However, a closer look reveals a pretty picture that promises much but offers little.
The real problem with Alexa is very simple – accuracy. Generally speaking, Alexa gains its information from users who have the Alexa Toolbar installed. At best [...]
Pay per click or PPC advertising has been around for a long time and it has proven to be a great way to gain sales – it can also be a great tool to use as part of your keyword research program. If you use PPC for keyword research you need to be prepared to [...]
Have you ever thought that the data you receive from an analytics program like Google Analytics is totally wrong? Perhaps it is. However, for many website owners, the problem is they have forgotten the one basic rule of website analytics. Proprietary trackers like Google Analytics need to have the tracking code installed onto every page [...]
Most web site owners ignore their analytics which is a pity given the amount information that can be gleaned from a good analytics program. Google provide a reasonably good program with their Google Analytics. However, many sites come with an analytics program already installed and taking statistics. Using the information they provided can be a [...]
If you have ever found Google Analytics a little difficult to understand then perhaps Google’s latest addition may be of help – Google Analytics Help Forum. The forum is no different to most other forums – read what others have asked and the answers or ask questions of your own.
The forum includes a range [...]
If you have a website or blog then you should be using Google Analytics as part of your monitoring program. Whilst it’s not as comprehensive or accurate as it could be, Google Analytics still provides an interesting view of your sites traffic.
The latest addition to the Google Analytics suite include a change to [...]
There are a number of web analytic programs around, some free and some that are quite expensive. Google offer their own web analytics program called Google Analytics. While fairly basic it can offer quite a bit of information that can help you to fine tune your websites.
Some of the information provided that is useful [...]
It is important to know how your web site is doing, however, the language of web stats can be confusing with many technical terms used to describe simple data. Analytics is the art of studying these statistics. Analytic software is used to collect the statistics. If we cut through the chaff, what stats are important?
How [...]
Web analytics provide a wealth of information. One of the most important pieces of information is the stat that shows your most popular pages. More importantly, which pages are receiving traffic from the search engines.
Knowing these stats is one thing, doing something about it is another. Obviously, if you are receiving a fair amount of [...]
Analytics come in many formats from analyzing your site, the visitors numbers and what they do to conversion rates, or sales and signups. Analytics can also be a measurement of how well other sites are doing.
One way to determine what other sites (and your own) is doing is by using a browser tool to provide [...]