The time is rapidly approaching, if it’s not here already, for web masters to look beyond traditional branding and marketing streams. Certainly, when it comes to building sources of traffic, the long used and abused search engine optimization strategies are becoming tired.
Social marketing is the latest trend and it can be quite successful. It can […]
If you thought that branding and marketing was hard enough - try to rebrand your image - it’s even harder. I have a feeling we may see a real lesson in rebranding courtesy of Microsoft when they release their latest version of Live Search.
Live Search is currently running a distant third in the search […]
Can you have duplicate content on regional domain names? For example, if you have a web site, pinkturtles.co.uk; pinkturtles.com.au; pinkturtles.com.ca etc, can these sites duplicate the content of the parent site which could be pinktutles.com?
The answer seems to be yes. In fact, if you look at some of the top names in business, they do […]
A recent post on Web Pro News highlights the little extra oomph that Google gives to ‘brands’ when it comes to search results. It would be foolish to think that search engines wouldn’t recognise brands and the brand owners when it comes to a search. The post refers back to a lengthy post on SEO […]
Big businesses can provide goods at fairly cheap prices, often far cheaper than most online sellers can buy them in the first place. However, big businesses often have one big failing - you can never find what you are looking for. For smaller businesses, you may be able to capitalise on this shortcoming - even […]
You may not realize it, but there is a distinct and important link between branding, blogging and SEO. In fact, the three go hand-in-hand so well I am amazed that web masters don’t make better use of the connections.
When you think about it, branding is all about making the public in general aware of your […]
If you’re about to start an online adventure with your business then consider your branding and marketing aspects right from day one. This means considering your domain name, your web page design and items like your logo. However, it goes beyond name and design issues.
Perhaps your online business is going to be called the ‘Green […]
A lot of effort, time and often money can go into a good branding and marketing campaign. However, it doesn’t take much to destroy everything you have done. The following is a short list of actions or inaction’s that could, on their own, kill your reputation - yet they are done without real thought.
Poor Hosting:
If […]
WebProNews has reported on the SES San Jose conference and the first story to be published seems to leave one scratching the head a little. According to the presenter, the following seven pointers will help you reach #1 in the search engine rankings:
1 Content is King - this has been around for a long time […]
Traditional marketing in the bricks and mortar world starts by asking a series of questions. When it comes to the online world of branding and marketing, those same questions are a good starting point.
Who are you trying to attract?
What are they looking for?
What can you offer to them?
How can you reach them?
It is what you […]