Lesson number one in marketing is ‘know your target audience’. The same is true for online marketing. Whether you use traditional marketing such as search engine marketing, or the latest in social media marketing, the same is still true. Obtaining demographic figures can be difficult, but there are a few sites around that offer them.
For [...]
Chris Crumm on WebProNews has reported on a Nielsen research project which revealed that only 4% of users used social media like Facebook, Twitter and MySpace to search for information. Search engines represented 37% of all searches.
Search engines have been around for a lot longer that any of the social media sites. For most people, [...]
Are you following any of your competitors on any of the social media sites? If not, why not? Social media marketing has become popular and many businesses have built their branding around their activities on these sites. If you follow their activities, you can learn plenty, and not just about your competitors either.
One lesson that [...]
The time is rapidly approaching, if it’s not here already, for web masters to look beyond traditional branding and marketing streams. Certainly, when it comes to building sources of traffic, the long used and abused search engine optimization strategies are becoming tired.
Social marketing is the latest trend and it can be quite successful. It can [...]
If you thought that branding and marketing was hard enough – try to rebrand your image – it’s even harder. I have a feeling we may see a real lesson in rebranding courtesy of Microsoft when they release their latest version of Live Search.
Live Search is currently running a distant third in the search [...]
Can you have duplicate content on regional domain names? For example, if you have a web site, pinkturtles.co.uk; pinkturtles.com.au; pinkturtles.com.ca etc, can these sites duplicate the content of the parent site which could be pinktutles.com?
The answer seems to be yes. In fact, if you look at some of the top names in business, they do [...]
A recent post on Web Pro News highlights the little extra oomph that Google gives to ‘brands’ when it comes to search results. It would be foolish to think that search engines wouldn’t recognise brands and the brand owners when it comes to a search. The post refers back to a lengthy post on SEO [...]
Big businesses can provide goods at fairly cheap prices, often far cheaper than most online sellers can buy them in the first place. However, big businesses often have one big failing – you can never find what you are looking for. For smaller businesses, you may be able to capitalise on this shortcoming – even [...]
You may not realize it, but there is a distinct and important link between branding, blogging and SEO. In fact, the three go hand-in-hand so well I am amazed that web masters don’t make better use of the connections.
When you think about it, branding is all about making the public in general aware of your [...]
If you’re about to start an online adventure with your business then consider your branding and marketing aspects right from day one. This means considering your domain name, your web page design and items like your logo. However, it goes beyond name and design issues.
Perhaps your online business is going to be called the ‘Green [...]