A lot of effort, time and often money can go into a good branding and marketing campaign. However, it doesn’t take much to destroy everything you have done. The following is a short list of actions or inaction’s that could, on their own, kill your reputation – yet they are done without real thought.
Poor Hosting:
If [...]
WebProNews has reported on the SES San Jose conference and the first story to be published seems to leave one scratching the head a little. According to the presenter, the following seven pointers will help you reach #1 in the search engine rankings:
1 Content is King – this has been around for a long time [...]
Traditional marketing in the bricks and mortar world starts by asking a series of questions. When it comes to the online world of branding and marketing, those same questions are a good starting point.
Who are you trying to attract?
What are they looking for?
What can you offer to them?
How can you reach them?
It is what you [...]
Branding is one aspect of marketing that many individuals have trouble in understanding. Most people feel that branding is something that is relevant to the major corporations, not for the little guys. Nothing could be further from the truth.
Developing brand recognition is not going to happen overnight. Overtime, using various aspects of social media, you [...]
You don’t have to have a website to undertake a branding and marketing campaign for your bricks and mortar business. It certainly helps if you do have either a website or a blog to promote your business.
One thing that does shine through in a lot of marketing programs is pride. Pride in your product or [...]
Branding and marketing is an interesting field to get into sometimes. The are many tactical ploys that marketers can use to try and develop and hold that brand loyalty – one of the primary ones being emotions.
If you can develop an emotional loyalty to your brand you will have that person for life. Not only [...]
Image is everything and images are everywhere so when it comes to branding and marketing your online business, the first consideration has to be your image and how others perceive you.
The online world is in a unique position when it comes to image. You can promote your image through website and through offline activities such [...]
It is not often you learn something from politicians, in fact it’s not often that politicians learn anything. However, there may be lessons to learn from the US Presidential elections when it comes your branding and marketing.
Twelve months ago John McCain was dead and buried when it came to the race for nomination. However sitting [...]
Affiliate marketing has been around for many years and is a perfect vehicle for branding and marketing your online business. Recruiting affiliates has been side benefits the major one being of course the increase in your businesses income.
If your product is of reasonable quality then using affiliates can be a great way to sell them. [...]
Businesses planning to implement viral marketing programs must carefully consider the outcomes and any possible problems that may arise particularly if using emails. Viral marketing should be part of any comprehensive marketing strategy – but only one part. The following issues need to be considered when planning any email viral marketing campaign.
Viral Marketing and Growth: [...]