If you have an online business here in Scotland then you really do need to consider branding and marketing your business locally. You should be trying to achieve a point where the mere mention of your name or the sighting of your logo immediately registers with the general public. It is a difficult ask when [...]
You can develop a positive branding and marketing campaign using the various social media outlets. Select half a dozen posts from each of the major social sites and you could almost guarantee that Apple, MicroSoft or Google will dominate. That is the ultimate in branding. Not one of the companies mentioned have written a word [...]
Andy Beal of Marketing Pilgrim fame is perhaps the foremost the expert in reputation management on the Internet today. I’ve recently discovered a great MP3 podcast where Beal shares some of his insights into reputation management. I’ll share the link with you in a minute.
If you have not considered online reputation management then you should [...]
If there is one thing that can be used as a measure of finding out how a website or blog site performs accordingly, it is the practice of branding and marketing it online. Not all people are inclined to consider this aspect of website branding and marketing. Most are simply satisfied with the fact that [...]
Branding is a key branch of marketing. This covers both in real life and through the use of technology or cyberspace. Branding and marketing are still the acclaimed life of how to develop and enhance business, something that separates the approach of most products and services from their direct competitors today.
The Internet is similar [...]
Putting up a website is simple if you are technically adept on the various programming languages such as the usual html, xml or java script applications. But to provide impact and put attitude towards it means resorting to ideal branding and marketing practices using programming and available online web marketing techniques that include adsense, affiliate [...]
Branding is an important aspect to marketing on the Internet. It’s all about recognition, just the same as Coke, Nike or Google. A brand is anything really that imprints a message in the minds of consumers, usually of a fair deal, often a quality bargain.
One way to brand a site and profit too through clever [...]
Creating an easily recognisable brand is a very good idea if you are thinking big and thinking well into the future. Recognisable brands sell. Think of Coke, Virgin, Kodak, Sony – you trust these brands and you expect to get quality products when you buy from them.
That’s the magic of branding; it has its own [...]
It can be in the logo, the company letterhead, the company name even, a brand can be the most important asset a company can have. Think of Coke, MacDonalds, Rolls Royce – all easily identifiable brands. These companies are as likely to market their brand name as to market their products.
MacDonalds will perhaps market [...]
Branding is something that most of the household name companies have managed to do successfully. Coca Cola, Disney, Nike, BP, Irn Bru – the list goes on and on, we all know them well, and trust them usually too. That’s what branding is really about; creating a level of trust between client and vendor.
Have you [...]