Scotland SEO Blog

Branding is something that most of the household name companies have managed to do successfully. Coca Cola, Disney, Nike, BP, Irn Bru – the list goes on and on, we all know them well, and trust them usually too. That’s what branding is really about; creating a level of trust between client and vendor.
Have you [...]

A brand is important to a company. Think of the famous brands there are: the coke bottle, the twin golden arches of McDonalds, and the name, Armani. these are just a few of the many well-known brands in business. Why are they important?
It is estimated that having a successful brand can increase profits by anything [...]

Seth Godin, world-renowned author, founder of Squidoo, and former vice president of permission maketing at Yahoo, says all marketers are liars. That is, storytellers. He champions the idea of marketers telling the company’s stories to increase their sales and find their audience. It’s a grand idea.
In the online world, people do not want to be [...]

Never fear; Ask is launching more TV ads. Then again, when you look at the agency they’ve hired to do them, maybe we should all be afraid (be very afraid). These are the same people who brought the world the plastic-headed King from Burger King and brought Orville Redenbacher most of the way back from [...]

(Source) Frightened of missing out on ‘the next big thing’ and searching as always for a marketing magic bullet, many board directors are investing heavily in their internet presence, transferring budgets from offline to online without necessarily applying the same rigorous ROI measures and neglecting proven media channels in favour of sexy new technology.
Then when [...]

If you were to undertake a television advertising campaign, would you just film one commercial and air it twice then go home? Of course not. Because you are well aware that consumers must see your message no less than 7 times before they act on it. In most cases, repetition is the key to getting [...]