Archive for the 'Content Development' Category

Why Editing Your Content Can Improve Your Authority

Authority is one of those mysterious factors that search engines such as Google measure when ranking web pages. I don’t want to go into what makes up ‘authority’, however I think one way you can improve your credibility, and with it your authority, is to ensure your content has been edited.
It can be difficult editing […]

Thursday, June 18th, 2009

Are You Killing Your Trust Factor With Auto Run Videos

How to scare of visitors in one easy lesson - insert videos that auto run. I cannot believe how many sites I see that have videos that auto run when the page loads. What is more incredible is that often there is more than one video that is loading and running - at the same […]

Monday, June 8th, 2009

Do Your Sites Compete For The Same Keywords?

Having both a web site and blog makes good sense these days in both a business and SEO sense. One of the difficulties in having the two properties is ensuring you have plenty of content that is unique to each presence. One are that often amuses me is where I see the blog and the […]

Saturday, June 6th, 2009

Outdated Content Can Seriously Harm Your Reputation

Web sites and blogs that have been around for a long time will often fill with information that is not only irrelevant, but sometimes wrong. A real problem with today’s search engines is that age and links are an important part of the ranking algorithm. This means this old information is often ranking quite highly […]

Thursday, May 28th, 2009

What Is A Sticky Site And Can I Have One?

One of your aims as a web site owner should be to make your site sticky - however, what is meant by the word ’sticky’? You will often hear in the term referred to with blog posts - making a post sticky often means to keep that post at the top of the home page […]

Friday, May 22nd, 2009

Is PLR Content Good For Your Website?

Every now and then we get a question from a new webmaster or small business person wanting to start a business online and they want to know if PLR articles are good for website content. PLR stands for private label rights. These are pre-written articles that you can buy and just slap up on your […]

Monday, April 20th, 2009

Duplicate Content And Regional TLD’s

Can you have duplicate content on regional domain names? For example, if you have a web site, pinkturtles.co.uk; pinkturtles.com.au; pinkturtles.com.ca etc, can these sites duplicate the content of the parent site which could be pinktutles.com?
The answer seems to be yes. In fact, if you look at some of the top names in business, they do […]

Sunday, April 19th, 2009

How Much Content Is Too Much Content?

Believe it or not you can have too much content, and of course, too little. What can be difficult is assessing what too much or too little is exactly. However, you come back to the basic premise that your content is there for a reason, you have a good starting point.
Why are you writing […]

Saturday, April 18th, 2009

Using Categories, Tags And Keywords

There seems to be a little confusion in some minds about how to use categories and tags and their relationship to keywords. Perhaps we can clear the air just a little.
The idea behind both categories and tags is to enable users to find related content easily and should be planned from day one as part […]

Thursday, April 16th, 2009

Google Clarifies Adsense For Video

Google have had to clarify their closure of the Adsense for Video network following their recent announcement. In a blog post on their Adsense Blog, Google advised that the Adsense for Video was being closed down for publishers only.
What does this mean? If you create videos you can run placement targeted instream video ads and […]

Monday, April 6th, 2009