There are times when a gentle reminder on how best to optimise your pages can go a long way. One thing that I notice a lot when surfing the Net is the poor optimisation of images, particularly images that overlap other areas of a page. There is really no excuse for that and it does [...]
If you have a static website then the chances are you are not adding new content to it on a regular basis. From what I have seen, the chances are you have pretty much used a set and forget strategy. Sure, you apply SEO techniques to rank your pages, but that’s about it. Do yourself [...]
Copyblogger often provides great insight into how to produce good quality content for your sites. A recent post on optimizing a landing page shows how little things can be changed to increase conversions. However, there was one suggestion that I almost scanned over without thinking, yet the effect on a website could be dramatic.
Before even [...]
First, let me qualify what I mean when it comes to holidays and content development. Christmas, Easter, Valentines Day and others are all important when it comes to making money, whether it is online or offline. There are still some offline concepts that webmasters are forgetting to leave behind when they enter an online world.
I [...]
Content development can be a tricky business sometimes. You have to write in such way that your content engages the reader, maintains their interest, and has them coming back for more. At the same time, you want your content found. So your content has to include SEO elements like keywords and headings. It can be [...]
Fresh content has been one of the philosophies espoused by Search Engine Optimization guru’s for many years. If you had any doubts about this tactic in the past then it’s time to put some of those doubts to sleep. Fresh content published on a regular basis can assist a web site in many ways. However, [...]
I wonder sometimes if readers really understand the concept of unique content. The question in the title is interesting in that the answer really does depend on how you view the word ‘unique’. In its strictest sense, unique means one of a kind. But how does that relate to content?
There are two ways to look [...]
Content is king, right? It must be – everyone says it is. Not only is content king, we need plenty of it. Search engines are hungry for it and want more everyday. At least, once again, this is what we are told.
Yet, if you listen carefully to what the search engines actually say, less than [...]
Content scrapers – the bane of most web site owners, particularly bloggers. Have you ever looked in your comments and seen a trackback – followed it and found an exact copy, or a large extract, of your content on the page? That’s most likely a content scraper at work.
If you look at what sort [...]
Yahoo! and Google allow you strip parameters from dynamic URLs as a way of reducing duplicate content issues. If you use dynamic URLs then there is a good chance that each page on your web site has two or three (or more) different URLs.
When search engines find the same content with different URLs they have [...]