Putting together an e-mail marketing campaign can be a complicated task. One area that many businesses fail to plan for is the post campaign support. What are you going to do during, and more importantly, after the campaign?
If your e-mail marketing campaign is successful, you may find yourself with hundreds of visitors to your website. […]
Having a great website is not the end of the story. If you start an e-mail marketing campaign, an internet marketing campaign or a search engine marketing campaign, you need to follow through on your website to make it easy for your potential customers to buy.
Online advertising can be very tricky with up to […]
E-mail marketing is a popular form of marketing throughout Scotland and the rest of the UK, in fact it is very popular throughout the world. Do you know what your legal requirement are here in Scotland.
While not onerous, e-mail marketing laws are there to protect the the recipient from both unwanted emails (spam) and their […]
Businesses planning to implement viral marketing programs must carefully consider the outcomes and any possible problems that may arise particularly if using emails. Viral marketing should be part of any comprehensive marketing strategy - but only one part. The following issues need to be considered when planning any email viral marketing campaign.
Viral Marketing and Growth: […]
E-mail marketing is proving to be an effective and low-cost advertising medium for online and off-line businesses here in Scotland. Email marketing allows easy tracking and measuring of results. More importantly, it allows businesses to stay in front of their competitors for a fraction of the cost of traditional advertising. Don’t for one minute look […]
E-mail marketing is one of the mainstays of the Internet economy. It’s been around longer than just about any other online medium. Most people were using e-mail long before they were online and even some people who aren’t online much now still use e-mail.
There really is no right way or wrong way to go […]
We all hate to receive junk mail in the from of getting emails which are totally aimed at getting attention. Email marketing is often criticized but while many are complaining, it is building brand awareness in the process. Negative or positive impacts really would not matter. The only thing important is getting the brand name […]
Most companies would often turn towards the ideal marketing practices known today and of all these strategies, no one ever thought that e-mail marketing would make its way among the top marketing tools to generate profitable business. We all sometimes have the immediate impression that e-mail marketing is synonymous towards spam mail, receiving notifications and […]
Any online business that still does not use email marketing is losing out big time. Email marketing has one amazing thing going for it: it’s virtually free to employ! It’s also easy and hassle-free. It’s quick and it gives fast results - what’s not to like about it?
“Effective email marketing has been one online promotional […]
Email marketing is more or less the direct electronic equivilent of direct mail. It’s also similar to sending out a print newspaper or news letter on a regular basis. It even bears similarity in many ways to placing adverts in magazines and newspapers.
There is a difference though:
It’s immediate.
You have a much greater reach.
It’s virtually […]