There are times when a web page can rank quite highly yet produce little in the way of conversions. This happens more often than many people realise and it can be a real problem. With a little lateral thinking, you may be able to leverage that traffic for e-mail marketing.
Let’s take a site dedicated to [...]
E-mail marketing is often thought of as an online tool delivering information to online consumers. In fact, one of the most powerful marketing tools for bricks and mortar businesses is e-mail marketing. You don’t even need a web site although it does help.
Bricks and mortar businesses, or offline businesses, are perfectly placed to collect information [...]
Andy Beal has a post that discusses the rapid increase in social media marketing and the apparent high ROI being achieved. At the same time it appears that e-mail marketing is still producing the goods. It raises the question then, which direction should you go?
The obvious answer is both. And there is no reason why [...]
E-Mail marketing has received bad press over the years and with the amount of spam around these days, it’s not surprising. With spam filters in place on many ISP mail servers, and secondary filters on most e-mail clients, is e-mail marketing still a relevant exercise?
I believe it still is, if it is done correctly. The [...]
There is one big problem with e-mail marketing – how do you get the recipient to open and read your e-mails. We live in a world where every in box seems to be flooded with unwanted e-mails. I know I send many e-mails to the bin without actually opening them and I am sure there [...]
E-mail marketing has been around since the beginning of time – at least, internet time anyway and can be likened to junk mail that we receive in our snail mail box each day. There is one major difference. Any e-mails you receive ’should’ be because you requested them. In the online world, it is referred [...]
According to Forrester Consulting, more use email to share information than social bookmarking sites. In fact, women will often SMS a site they have found. The study was performed for social button site ShareThis.
From the results, one of the best buttons you can have on your site is an ‘Email This’ button with the [...]
There are two components to e-mail marketing. The first is getting that opt-in list of subscribers. The second is the e-mail itself. Assuming you have an e-mail list, how do you ensure your subscribers actually read the e-mail?
I know from personal experience that some e-mails just don’t get read. Why? They don’t catch my attention. [...]
Sending an e-mail may land you in court if you are not careful with the content. The website out.law.com reports on changes to laws in Scotland:
Scots face up to 10 years in jail for sending text messages or emails with sexual content. Scotland’s just-published Sexual Offences Bill contains stiff penalties for any sexual messages whose [...]
Whilst e-mail marketing has been considered a traditional form of digital marketing, a focused e-mail marketing effort can often break through to an audience and deliver impressive results. E-mail marketing has several benefits over traditional forms of marketing and that is why it can be more successful. Some of the reasons that e-mail marketing does [...]