There is one big problem with e-mail marketing - how do you get the recipient to open and read your e-mails. We live in a world where every in box seems to be flooded with unwanted e-mails. I know I send many e-mails to the bin without actually opening them and I am sure there […]
E-mail marketing has been around since the beginning of time - at least, internet time anyway and can be likened to junk mail that we receive in our snail mail box each day. There is one major difference. Any e-mails you receive ’should’ be because you requested them. In the online world, it is referred […]
According to Forrester Consulting, more use email to share information than social bookmarking sites. In fact, women will often SMS a site they have found. The study was performed for social button site ShareThis.
From the results, one of the best buttons you can have on your site is an ‘Email This’ button with the […]
There are two components to e-mail marketing. The first is getting that opt-in list of subscribers. The second is the e-mail itself. Assuming you have an e-mail list, how do you ensure your subscribers actually read the e-mail?
I know from personal experience that some e-mails just don’t get read. Why? They don’t catch my attention. […]
Sending an e-mail may land you in court if you are not careful with the content. The website out.law.com reports on changes to laws in Scotland:
Scots face up to 10 years in jail for sending text messages or emails with sexual content. Scotland’s just-published Sexual Offences Bill contains stiff penalties for any sexual messages whose […]
Whilst e-mail marketing has been considered a traditional form of digital marketing, a focused e-mail marketing effort can often break through to an audience and deliver impressive results. E-mail marketing has several benefits over traditional forms of marketing and that is why it can be more successful. Some of the reasons that e-mail marketing does […]
E-mail marketing is one of the most popular forms of marketing with almost every site having some form of sign up form. It can often be difficult getting someone to actually put themselves onto a list to accept what some call junk mail. An even bigger killer of campaigns is the black list.
To avoid the […]
Putting together an e-mail marketing campaign can be a complicated task. One area that many businesses fail to plan for is the post campaign support. What are you going to do during, and more importantly, after the campaign?
If your e-mail marketing campaign is successful, you may find yourself with hundreds of visitors to your website. […]
Having a great website is not the end of the story. If you start an e-mail marketing campaign, an internet marketing campaign or a search engine marketing campaign, you need to follow through on your website to make it easy for your potential customers to buy.
Online advertising can be very tricky with up to […]
E-mail marketing is a popular form of marketing throughout Scotland and the rest of the UK, in fact it is very popular throughout the world. Do you know what your legal requirement are here in Scotland.
While not onerous, e-mail marketing laws are there to protect the the recipient from both unwanted emails (spam) and their […]