It’s an interesting time for website owners who are trying to promote both their websites and their products. There seems to be a shift going on when it comes to what tools are being effective and where best to promote your business. SEO will remain a strong factor when it comes to online promotions. For [...]
Press releases and internet marketing. Chris Crum on WebProNews puts it nicely I think:
They don’t have the new and exciting appeal of social media or even search engine marketing, but they’ve been around a lot longer and are still working.
He is right – they are not the most exciting tool in your marketing toolkit – [...]
There are a lot of analytical programs around but when it comes to free, nothing really beats Google Analytics. It provides a wealth of information that can help with your internet marketing efforts.
The data provided can be viewed in two different ways – what is working and what is not working. One of the most [...]
Article marketing is still a popular form of internet marketing and for many site owners, produces a steady flow of visitors and links. For many others, article marketing brings nothing except frustration. Perhaps they are overdoing the marketing and not putting enough thought into the article itself.
There is a misconception about what article marketing [...]
As you travel around reading various ‘experts’ on winning traffic, you may feel that search engine optimization (SEO) is the only way to go. SEO is only one method to attract traffic and its chief aim is to rank well in the search results to generate ‘free’ traffic. There are many other ways of generating [...]
There are many bricks and mortar businesses that develop an online presence as part of their general marketing strategies. Since many people are now turning to the internet to find specific businesses before the leave home, this is becoming a sound business practice. However, are you truly optimized to get that local traffic.
We talk so [...]
Marketing is marketing whether it is internet marketing or traditional off line marketing. However, add online trading to the mix and you may find one huge hurdle that needs crossing – TRUST. Actually, you can break that down to smaller hurdles like reliability, honesty and many other trust related categories.
According to the Wall Street [...]
This is little doubt that for the foreseeable future, internet marketing is going to be a major player for the small players. The big names can afford to sponsor events like the FA Cup. For small players, a thirty second spot would equal five years worth of marketing budget.
Internet marketing has one big bonus [...]
There are many web site owners who are looking for different internet marketing strategies to help them stand out. One method that has been used is the press release. The question is however, is it a valid internet marketing strategy or is it a form of spam.
I think first and foremost you should understand that [...]
To stay on top of your opposition when it comes to internet marketing you need to be fresh, innovative and different. In other words, you need to stand out from the pack. Video has been around for sometime now and, particularly in the blogging world, become a popular way to deliver a message. Blogs often [...]