Internet marketing has been a highly successful resource for many online businesses. There are a lot of traditional, or bricks and mortar, businesses that have capitalised on internet marketing as well. However, statistics are now showing that while 24% of all offline purchases are done after an online search, only 12% of search listing relate [...]
Out of the thousands, if not millions, of forums available, I often find it difficult to believe when someone says they cannot find a forum to suit their niche. If the niche is that tight then perhaps there is just not enough traffic to warrant a forum. On the other hand, there are many forums [...]
Keyword research can often change particularly when we approach holiday and gift giving seasons. With only days to Christmas now one of the search term being used is ‘free delivery’.
Other popular terms include ‘free post’, ‘express delivery’, ‘express post’ and ‘free express delivery’. If you were to optimize for these keywords, what sort of [...]
One of the least used yet most important meta tags is your description meta tag. This tag, along with the title meta tag, are used when your pges are listed in the search results.
The title meta tag is used as the title in the listing and should accurately represent the pages contents. If possible, be [...]
There is a naive thought amongst many business owners that if they build a good web site to promote their bricks and mortar business, the masses to will come to visit. It is true there are millions, if not billions of searches undertaken every day, however, the majority are probably not interested in what have [...]
There is a simple question! Do you know how people find you? More importantly, do you know how people can find you? The emphasis here is on the word ‘find’ – in other words, people are looking. Are they looking for you or your product/service? In most situations they are looking for the product or [...]
There is one interesting trend that intrigues me when it come to the online world, particularly internet marketing and advertising. It seems that because we use the internet and our website to interact with potential clients or customers, it is the only form of communication. Has everyone forgotten the telephone?
You spend a lot of time [...]
The time has never been better for small businesses to take on the power of the internet and the benefits that web 2.0 technology and internet marketing can bring to their businesses.
The costs associated with an online presence are comparable to offline marketing, however the reach available online could now exceed that of most [...]
Google owns YouTube and Google loves their local search and their Google Maps. They have brought everything together on YouTube. As far as internet marketing goes, this could be a big plus.
If you do a search on YouTube that involves a town, city or region, the results will include a map of the area with [...]
Newsletters seem to go through phases where they will be popular and then decline, possibly due to the amount of spam mail that often follows subscriptions, then rises up again in popularity. We seem to be going through a increase in popularity phase again at present so if you do send out newsletters, you need [...]