Word-of-mouth advertising is of course by far the best advertising. It is free and generally more believable than any paid advertisement. Testimonials can be just as effective, even when used for internet marketing.
Testimonials will be more likely to attract customers if they come from credible people within the local community. The last thing you [...]
Internet marketing has become a full time job for many people with many web site owners entrusting their sites to professional internet marketing gurus. The question I pose is a simple one – do you know the number one rule for internet marketing – or the number two rule for that matter?
If you don’t know [...]
Having a great website is not the end of the story. If you start an e-mail marketing campaign, an internet marketing campaign or a search engine marketing campaign, you need to follow through on your website to make it easy for your potential customers to buy.
Online advertising can be very tricky with up to [...]
Recent reports are bemoaning (in some cases crowing) about the slow down in clicks on Google ad units. It seems this slow down has been a trend since November last year and many involved with internet marketing are worried.
I have to say I am faintly amused at some of the things I read when it [...]
One of the major benefits of internet marketing is that no matter how big or small your Scotland business is, you can level the playing field quite easily. Even the biggest multi-national corporations play on the same size field as you. Often, you can get the jump and out do them.
As an online marketing professional [...]
Internet marketing is not just marketing your web site online. There are many offline opportunities that can and should be considered.
Depending on the size of your business, the opportunities for offline marketing of your web site can be unlimited. For the smaller business, every document, in fact every piece of paper, should have your web [...]
Web 2.0 is experiencing rapid growth yet social optimisation is only being utilised by the smaller players. The big firms are not only slow to take up the concept of blogging, they are even slower at utilising social media.
For smaller players, this is a bonus. It is the one area where you can out compete [...]
Creating a banner to use in your internet marketing campaign is not all that difficult. You may find that using your header image (in a reduced format) could do the job. If you wish to create one from scratch, the following criteria should be considered to gain the greatest effect in any internet marketing campaign.
Colour. [...]
Once in awhile you’ll hear a search engine marketer claim that they’ve been in business since 1995. Such claims are often made to give the impression that the search engine optimizer has been performing search marketing tasks longer than the competition and there knows more than the competition. You’re supposed to believe that they can [...]
Search Engine Optimization Journal wrote a terrific post on Gene Marks, a columnist for BusinessWeek. In his article, Gene Marks makes disparaging remarks about a number of Internet marketing strategies, including SEO. Here are some of the topics he says small business owners don’t need to know anything about:
RSS Feeds
Spam Filters
Antivirus Software
Blogs
SEO
Mobile Applications
CRM Software (interestingly, [...]