Blogs are one of the most useful tools available for any business that has an online presence. One of the benefits (and some say downfalls when it comes to time), is your ability to write something new and fresh every day. Not only that, you can target every possible variation of your main keywords using [...]
Statistics are useful for painting pictures, however, when it comes to keyword research, they can be a dangerous trap that leads you astray. Take the recent Hitwise report. It shows considerable growth in search activity with Bing increasing by 8% whilst Google and Yahoo shrunk by 1% each. This should not suggest you suddenly drop [...]
Google Webmaster Tools have a feature that may help many web site owners assess their keyword strengths. The keyword utility is very basic and does only cover single words, however, it does give you an indication of what Google is seeing as keywords.
Professional SEO consultants use a wide variety of tools and will find this [...]
Do you have more than one web property? By this I mean to say a website and a blog or two. Are they related at all or working in the same niche? If so, should they compete with each other for the same keywords?
I could answer this in one word and leave it at that. [...]
There are a lot of website around that appear to be owner focused rather than user focused. What do I mean by owner focused? The web site doesn’t appear to offer anything to users, in fact, from first appearances these sites seem to be focused on one thing – money and any keyword research undertaken [...]
Wouldn’t it be nice to have a crystal ball so we look into the future when undertaking our keyword research. Find out what is going to be popular in six months or a year and start to optimize now. If you play it right, you will hit number one in rankings just as your keyword [...]
Sometimes we are so caught up in trying to increase traffic, we forget what the intent of our website is. Keyword research should be based on results rather than simply traffic on its own. This probably sounds contrary to what you have read in the past, but traffic for the sake of traffic is not [...]
There are probably thousands of posts on the Internet describing how to find long tail keywords and describing how they can boost your SEO. I won’t go into how to find those long tails; there is plenty of information available, including a post we published on long tail keywords back in May.
What you may be [...]
Having both a web site and blog makes good sense these days in both a business and SEO sense. One of the difficulties in having the two properties is ensuring you have plenty of content that is unique to each presence. One are that often amuses me is where I see the blog and the [...]
Internet use is growing rapidly around the world and one of the main uses is to find information. Blogs really took off when individuals with knowledge in a particular niche wrote informative posts on the topic – particularly ‘how to’ posts. The problem is, these posts are now outdated in more ways than one. The [...]