There are some niches where ranking well for a lot of the main keywords is almost impossible. Your competition has most likely been there for many years with links that run into the tens of thousands. If you’re struggling to rank for those keywords you may feel the mountain is insurmountable. There are, however, a [...]
There seems to be a growth in negative talk about various types of web sites and, in particular, keywords associated with those web sites. Don’t get me wrong, many of the web sites in the associated areas are sites operated by honest hard working individuals – perhaps you are one of them.
As keywords [...]
You may not know it, but search engines generally only publish one page per web site for any given search. You may have ten pages that potentially out rank every other page on the web, yet only one of those pages will appear in the search results. Which page? The one that most closely [...]
There is no doubt that today’s internet world has ballooned compared to two or three years ago. Keyword research is becoming more difficult with competition for many keywords now quite fierce. There are two options left to web site owners, particularly new entrants. The first is to concentrate solely on regional SEO where the competition [...]
One SEO tactic that many web site owners use is to include in their keyword lists spelling variations and misspellings of keywords. Google may be in the process of circumventing that approach to keyword optimization.
Matt Cutts has a regular video on Google’s Webmaster Central YouTube Channel where he answers questions posed by users. [...]
Pay per click or PPC advertising has been around for a long time and it has proven to be a great way to gain sales – it can also be a great tool to use as part of your keyword research program. If you use PPC for keyword research you need to be prepared to [...]
When you are undertaking keyword research it is nice to have data that shows trends – it can validate your own decisions. Sometimes you need to be wary of the data however as it can lead to more confusion.
HitWise has released its latest report on search engines, their share of the market and various other [...]
Keyword research can be tough so you need all the help you can find. Google Webmaster Tools is a handy adjunct to any web site owners tool kit, particularly if you use to further enhance your site. One function of Webmaster Tools that many people don’t understand is the ‘Top Search Queries’ that can be [...]
If you’re a keen observer of your Google Analytic’s stats you will have noticed that most visitors arrive using search terms that are different to the keywords you have optimized. Should you change your keywords to long tails or stay with your current keyword set?
It is an interesting situation. If your visitors are converting then [...]
Keyword research can often change particularly when we approach holiday and gift giving seasons. With only days to Christmas now one of the search term being used is ‘free delivery’.
Other popular terms include ‘free post’, ‘express delivery’, ‘express post’ and ‘free express delivery’. If you were to optimize for these keywords, what sort of [...]