That may sound like a dumb question but when you speak to some webmasters you would swear that link building was the only thing. The problem with concentrating on link building is that it is kind of like putting all your eggs in one basket - and right now, that basket is about to fall […]
Content is one of the easiest places to start your internal link building and the process can either be powerful, or it can undermine your whole web site. The difficulty, and the one area that most web masters pay little attention to, is where they actually place those links.
It can pose a problem. Where should […]
A little while ago I wrote asking if Page Rank sculpting was dead. There have been more reports backing up the theory that Google will indeed start to distribute Page Rank to all links evenly although not actually passing it to links that are NoFollowed. One of the dilemmas that web masters will be faced […]
It seems the age old habit of carefully trying to channel page rank to certain pages whilst blocking it from others is no longer effective. Matt Cutts has revealed during a Q&A session at SMX Advanced that Google now handles page rank sculpting differently.
In the past, if you had 5 points of page rank […]
There seems to be several different views as to whether or not you should build separate sites and link them together as part of a link building program. In the long run there is really only one answer - no!
Having said that, I will now proceed to contradict myself to some extent. If you have […]
For the past five years at least link building has been the primary occupation of SEOs around the world. Some SEOs teach that you can’t achieve high rankings without building inbound links. I disagree, but that’s a digression. The real matter is whether or not link building as we know it today will soon come […]
You can’t really build a website today without doing some link building. Google’s algorithms, and to some extent that of other search engines, is based on the quantity and quality of inbound links. While there are a variety of ways to build inbound links, one very important way is through social bookmarking.
It is important […]
Internal links can be the life blood of most web sites.If you get them wrong, even slightly wrong, they ruin the overall strengthof your site. I come across a lot of sites where the internal links, whilst well intentioned, and often well planned, have common link errors.
When I say link errors, I am talking about […]
I wonder how many web site owners realize that, in general terms, you can only rank one page for each keyword you optimize. If you are trying to get three or four pages to rank for identical keywords, forget it.
There are pluses and minuses to this of course. One plus is that a rival […]
That may sound like a silly question since many people either freely exchange links or simply refuse to. However, is it okay to do those link exchanges?
Before considering or agreeing to a link exchange, ask yourself these three questions:
What’s in it for me?
What’s in it for them?
Why do I want to do a link exchange?
Taking […]