One of the most important on-site optimisation strategies is your internal link building. Internal link building serves several purposes. The most obvious is to lead visitors to more content and, hopefully, to conversion, be it a sale or sign-up.
Internal link building also helps to lead the search engines deeper inside your web site. More [...]
Danny Wong on Search Engine Journal has posted (a guest post at that) 5 reasons why we shouldn’t use guest posts as part of our link building strategies. His five reasons are fair enough, however, I believe there is a counter argument to each reason. If you look at them one by one:
Expertise vs. True [...]
If you have had a website up and running for several years you may wonder why it struggles to rank in search results. It has all the necessary requirements – age, inbound links, content and well optimized pages. What more could it need? Perhaps your links are a little old and outdated.
But links are links, [...]
For those of us here in Scotland, there are times when it can be difficult competing in the search results for businesses located in England, particularly London. Geo targeting can help build your overall profile in our region. There are numerous methods to use and we have covered some of these over the past few [...]
Are you using links to control your website, or is your website just growing wild? There is an art to developing a web site and I am not talking about web design – although there is an art there too. I am referring more to how much thought and planning goes into each page that [...]
I have long been an advocate of providing content that actually answers questions. They can be great for customer relations and, of course, good for link building. Jennifer Van Iderstyne has a comprehensive article on Search Engine Journal that covers the topic well and is well worth a read.
Providing solutions to problems is always going [...]
Have you heard the term ‘mashup’ at all as you wander around the web? Mashups are interesting beasts and, if used wisely, can deliver a lot of benefits in the form of traffic and as part of a link building campaign. So what is a mashup anyway?
In simple terms, a mashup is a compilation. There [...]
Gaining inbound links is one of the main factors in helping sites to rank well in the search engines. In many situations, you have no control on this link building process as you rely on other web sites to link to you. Those web site owners will link to your content if they think it [...]
Internal link building is an essential part of any SEO program as it can affect how search engines crawl a web site. It can also be a major factor as to whether or not your site is user friendly. On a another level, a badly planned internal link building strategy will create frustration and confusion [...]
With Bing slowly eating into Yahoo!’s share of search traffic it will soon be the number two search engine in use world wide. If the Microsoft-Yahoo! partnership eventuates then Yahoo! search will be no more. With this in mind, do you need to consider Bing’s link building requirements as part of your SEO strategies?
Rick DeJarnette [...]