This is a question that is really almost impossible to answer. Link building is an essential part of any SEO program (but not the ONLY part) but what could be considered a good technique today may not be as effective tomorrow. Directories are a good example.
Directories have always been promoted as great link building [...]
Link bait is a term that gets used a lot around the internet, but to many people it is a term that sounds a little black hat when it comes to SEO. It is certainly not black hat, not even grey. It is a strategy that many website owners, particularly bloggers, use as part of [...]
There are many ways to increase your inbound links and one of the steadiest is through affiliate marketing campaigns. There are many pros and cons to using affiliate marketing and one of the most common I hear is the loss of a sizable portion of your income. It needn’t be.
Affiliate marketing is the process of [...]
There is an interesting post by Gab Goldenberg on Search Engine Journal that looks at 101 tips for buying text link ads. I know many web owners have considered buying links as part of link building strategies but have steered away for fear of possible search penalties. It does raise a question as to whether [...]
If you are an avid reader of SEO blogs then you may feel that link building is the heart and soul of SEO. Whilst links are an important part of SEO, they are just that – a part of the overall picture. There are some that are so caught up in link building they forget [...]
Google has penalized paid links for a long time now and a method used to get around this issue was to use java scripts. At one stage Google even suggested the use of java scripts. Is it still a worthwhile way to gain links?
Let me start by suggesting that paid links are always going to [...]
I followed a forum thread recently that involved two web site owners talking about link building and the lack of quality link building opportunities. One comment caught my attention – the writer claimed they could only get weak links. He described the weak link as one that had a low PR and only delivered a [...]
There is an old post on Sebastian’s Pamphlets that has been picked up by Ann Smarty on Search Engine Journal. The question of using exact URLs is worth following up since failing to do so could be costing you valuable link juice.
It’s not used all that often these days but there are web sites around [...]
I sometime wonder if Google sends their employees to a special dance school – the school of dodge, duck and weave! I also wonder why people keep banging the PageRank and link building drum. What I can understand is people constantly throwing questions in the hope that some tidbit escapes that they can use – [...]
I don’t often refer to the same site two days running but I couldn’t resist having my say on the topic of content and whether or not having lots of it was a myth. That is a real can of worms being opened since every second post on SEO advises people to ‘create more content [...]