Archive for the 'Link Building' Category

Link Building And Bad Neighbourhoods

The definition of a bad neighborhood could be described as a ‘network of web sites that have an irregular amount of penalized or banned participants’. These sites may be banned because they undertake activities such as link scheming, hosting spyware, malware, offensive material, or have been involved in illegal activities such as phishing.
Linking to […]

Friday, August 15th, 2008

Link Building - Pointing The Old To The New

Link building can be performed internally, that is, linking pages together on a website; or externally, linking pages from another site to pages on your own site.
External link building is what creates the biggest impact on search results. It is also the hardest to achieve and almost impossible to control. As a website owner […]

Thursday, August 7th, 2008

Link Building On Your Own Site

Links are the prime factor in ranking well on the search engines. Links are seen as ‘vote’ for your site or for particular pages on your site so the more external links coming in, the more ‘votes’ that page or site receives. In a way, it’s a popularity contest.
You can help spread your votes around […]

Sunday, June 15th, 2008

Link Building: How To Identify A Link Farm

Link building is possibly the hardest part of any SEO program. The best links are natural one way links that have been created by someone linking to one of your pages through their own content.Sometimes it can be tempting to accept links from unknown entities. If these are link farms then you could be putting […]

Friday, May 16th, 2008

Link Building: Are Your Links A Little Rusty

There is more to link building than just finding suitable sites and encouraging links. You need to be more proactive by getting out and developing links.
Links can gained through directories, article submission, forums and social sites; in fact, anywhere there is an online page there is the potential for a link. Not all pages are […]

Saturday, April 26th, 2008

Link Building As Part Of Your Social Marketing

I am sure you have heard a million times that one of the most important aspects of any SEO program is link building and developing a lot of good quality links into your pages. This is very true. However, it is a two way street. To get links coming in, you have to have some […]

Thursday, April 10th, 2008

Scotland SEO And Internal Link Building

When it comes to SEO it is now fairly clear to all that developing good link building strategies is a must. Link building should not be limited to external links. Internal links can be just as valuable and unlike external links, are easy to create and easy to optimise for search engines.
An important reason for […]

Monday, March 31st, 2008

Link Building Scotland To The World

I get seemingly strange questions in this industry at times and this one relates to link building and whether or not you should be seeking out links from within your geographic area or from outside.
There is no argument that link building is the most important aspect in any optimisation campaign. But should those links be […]

Thursday, March 27th, 2008

Link Building Strategies For Your Scotland Based Web Site

Link building is one of the most important strategies in SEO development. Combine link building, effective selection and use of keywords and appropriate content and title and you have the three basic building blocks for effective SEO.
It all starts with keywords selection and we have many articles related to that topic and how to capitalise […]

Saturday, March 15th, 2008

Link Building To Fame And Fortune In Scotland

Link building is a strategy generally designed to improve a sites rankings within search engines. However if implemented cleverly a good link building program can be implemented that will not just drive traffic to your site, it will drive traffic that is interested in what you have to offer.
SEO link building is fine and generally […]

Friday, February 29th, 2008