For many business owners there is now an option to use long tail words in Google Local (maps). Not only that, you may be able to select your own categories. Long tail words have been associated with better targeting in search results.
If you haven’t checked out Goggle Local Maps then I suggest you do. Once […]
Receiving local search engine traffic is one of those things that small businesses often seek, but do little to target correctly. Many in fact have no idea that you can target Scotland, or in fact, a single town within Scotland. If that is the case, what can a small business do to get traffic […]
Did you know that Google provided a free service where you can list your business in their Local Listing directory. You are able to set up a complete profile and maintain it with up to date information.
After registering Google will snail mail you access details. Google Local is only available to bona fide businesses so […]
Google Trends can be a handy little tool if you know how to use it. Many people try to use the trends to drive more traffic to their site. It can work well at times, but not always and it is certainly not a practice I would make a habit of. To use today’s trend […]
Local search is a real plus for many organisations outside of mainland US. At least it could be. If you have a domain with the .co.uk extension then you may think your fine when it comes to local search on search engines such as Google.
For those who are unaware, individuals using a search engine such […]
Your local search engine can be your best friend when it comes to selecting keywords and optimising your web or blog site. Consider for a moment the different spelling combinations between Scottish and American keywords. A search for the word ‘color’ will bring back different results to the search for the word ‘colour’.
It is natural […]
(Source) Have you ever been traveling and needed to get directions from your hotel to another destination in town, like a restaurant you keep hearing about?
Now you can type in any location where you want to go — whether it’s a specific street address, a business name like Fuzzy Buddy’s Dog Daycare, or even something […]
The age of global dominance is gone. The Internet has changed the rules of the business game - for everyone. Even multinational corporations. In fact, especially for multinationals.
It used to be that big was great. Now, big is bad. And what is better is going small. In fact, marketing maven Seth Godin says “Small is […]
When we talk about local SEO, do you know what that really means? To some people, local SEO means your city or town. In fact, it does mean that but it also means your country and region. So when it comes to local SEO in Scotland, depending on whether your company does business in Scotland […]
Google’s primary way of associating businesses with their local region is through the top level domain name. In other words, businesses located in Scotland that have the co.uk domain name extension will be associated with the UK. If you want your local business to be associated with an area that is more specific than that […]