An interesting post on Loc@l SEO Guide to rate the best local search options in the US had me thinking about Scotland SEO and prompted me to do a similar exercise here in Scotland. The results were quite surprising. Loc@l SEO Guide undertook specific searches across 20 US cities and ranked the local search results. [...]
We may have to wait but search engine optimization in Scotland may, like all regional areas, get a real lift in the type of information they receive from Google. Google have released a new analytics report that has the potential to really add value to the SEO work you do on your site. Unfortunately it [...]
Google have released a new feature for their Google Earth application that will bring more life to Local Search. In fact, if you haven’t claimed your business in Local Search it may be a good idea to get it done soon. The new application allows users to bring up businesses within an area being looked [...]
If your business is of the bricks and mortar type, particularly those in a profession, then Google’s Local Search has become your number one priority. Why? In the past, when a user typed in a search term, Google would oblige with the top ranked web sites. Now it seems Google is including in the results [...]
Most web owners check their rankings in Google and Yahoo! as an indication of how well their SEO strategies are working. There are however another five Google properties that could be used to deliver traffic. In fact, ranking in the top three or four in one of these could be easier than ranking highly Google’s [...]
Search engines all have a version of local search – without being too biased, Google’s Local Business Center is one of the best aides to local search on the internet. Believe it or not, your business may already be listed in the directory, it is just waiting for you to claim it.
Claiming or adding your [...]
How far should you go promoting your region in your web sites content? I notice many web sites talking about their products or services but few promoting their region. For those online enterprises who have the world as their customer base, the issue is not so important. However the biggest growth area for new internet [...]
People are tightening their belts and that includes website owners. As I have mentioned in previous posts, take care how far you tighten your belt when it comes to your online activities. The percentage of shoppers who are checking the web before they go shopping is going up everyday.
If you have a local bricks and [...]
If there was ever any doubt it has now been washed away with current statistics showing that consumers prefer search engines as their number one tool to find a business. Local search is the obvious winner when it comes to finding a business in the local area.
These statistics show that online searches outnumber print Yellow [...]
Business listings on Google Maps has become a little easier in that you have some precise guidelines to follow. For some businesses, Google will be getting tougher.
Google’s guidelines are straightforward. If you have a business that has multiple streams, you can only register it once. Likewise, although you may service a very broad area, you [...]