Whether or not you have an online business, a bricks and mortar store, or a combination of both, you should ensure your web site is ranked well in searches for your local area – aptly known as local search.
People aren’t just searching for items anymore. They are now searching using the town [...]
Do you ever check your details in local search? For that matter, when was the last time you checked your own details on your site? Actually, do you even appear local search?
Local search is becoming THE most important search and over the next few years search engines will concentrate almost all their efforts in trying [...]
Location is an important factor in search engine optimisation and local search results. Search engines look for results that are relevant to a user’s query taking in to account the users location and language. Search engines do their best to return results form their region, in their language.
It becomes difficult if your website is a [...]
Savvy shoppers are now turning to the internet and the search engines to research their options before going out to buy, or before ordering online. If ever there was a time for a bricks and mortar business to have an online presence, it is now. You don’t need to trade online – you do need [...]
You can advertise your business in yell.com for free. Yell is of course the online Yellow pages and has specific coverage for Scotland which is a great help for local search campaign.
Yell provides a free listing displaying the business name, address and telephone number under a single classification heading of your choice. To quote from [...]
For many business owners there is now an option to use long tail words in Google Local (maps). Not only that, you may be able to select your own categories. Long tail words have been associated with better targeting in search results.
If you haven’t checked out Goggle Local Maps then I suggest you do. Once [...]
Receiving local search engine traffic is one of those things that small businesses often seek, but do little to target correctly. Many in fact have no idea that you can target Scotland, or in fact, a single town within Scotland. If that is the case, what can a small business do to get traffic [...]
Did you know that Google provided a free service where you can list your business in their Local Listing directory. You are able to set up a complete profile and maintain it with up to date information.
After registering Google will snail mail you access details. Google Local is only available to bona fide businesses so [...]
Google Trends can be a handy little tool if you know how to use it. Many people try to use the trends to drive more traffic to their site. It can work well at times, but not always and it is certainly not a practice I would make a habit of. To use today’s trend [...]
Local search is a real plus for many organisations outside of mainland US. At least it could be. If you have a domain with the .co.uk extension then you may think your fine when it comes to local search on search engines such as Google.
For those who are unaware, individuals using a search engine such [...]