There’s a lot more to web design, effective web design that is, than throwing up a few pages and slapping in some AdSense code and hoping. That used to work, but no longer does. These days your web design has to have real substance or it will get nowhere.
Web Design, strictly speaking, is the design [...]
Content is King! That’s what they say, and they are right, but only if you keep it all in context. A web site that has no clear objective, that is poorly thought out and poorly created, but that has good content, may fare well. It will not fare well on good content alone; it needs [...]
Analytics is credited with being the deciding factor in helping Google overtake and dominate Yahoo in the race to become the number one major search engine, and probably the most profitable web site on the planet. That’s how analytics helped them. Can it help you? I’d say, ‘yes.’
Analytics is many things to many people. It [...]
Search engine marketing is big business. Last year Americans spent almost nine and a half billion, yes billion, dollars on search engine marketing. That was an staggering increase of 62 percent on the year before. And just to show that the trend is progressing rapidly upwards, it was a phenomenal 750 percent increase on the [...]
Social optimization goes beyond traditional SEO. It targets the human being behind the web page and provides real interest for the viewer. Traditional SEO attempts tp provide an interesting article, but optimizes elements on the page to attract the search engine robotic spiders. With social optimization you are aiming directly at the people without much [...]
If you are thinking of setting up a web site, you will need a domain name. We have all become familiar with the dot com concept, and can probably reel off lots of our favourite web sites addresses. These incorporate the domain names of the web sites.
There are a number of domain name registrars. In [...]
Web design is one of those things that everyone and his dog seems to think they can do. OK, there are many people who don’t know the first thing about it, but there are way too many who think they do. Some of them genuinely can turn out excellently designed web sites. But all too [...]
Keyword research is really the basics of SEO. From your keywords you can build and go forward. For this reason it’s vital that you get this step of the process absolutely right.
You need a tool to research your keywords with. There are many excellent ones available. Some are stand along programs, and some are web [...]
Creating content, original content, is not always an easy thing to do for many people. Some always find it easy, but most people don’t. Then along came Wikipedia… In case you don’t know, Wikipedia is the world’s largest encyclopedia. It’s an online resource, and if there’s a subject, there’s a good chance that there’s also [...]
SEO, or Search Engine Optimisation, is many things to different people. But in general it means optimising a web site in order that the search engines find it more agreeable – that what they see is more in line with what they want to see.
Traditionally, this means that a page should be focussed on a [...]