Archive for the 'MAIN' Category

What Are The Best Keywords To Optimise For On A Website?

Well, it all depends on the particular topic of your site, and what you are trying to achieve. Now, there’s a good point. Do you know what you are trying to achieve? Or better still, do you know what you should be trying to achieve?
Many people don’t, and it’s understandable - to some degree. It […]

Wednesday, July 11th, 2007

MSN Having Problems With Data Mining, Now What?

(Source) For those of you who use some of the advanced query syntax in our search engine such as link:, linkdomain: and inurl:, you may have noticed that this functionality has been recently turned off. We have been seeing broad use of these features by legitimate users but unfortunately also what appears to be mass […]

Friday, April 20th, 2007

Reciprocal Links Aren’t Great, But They’re Not All Bad

Ask Google, search engines love links. Of course, they love some links more than others. For example, a simple link exchange (reciprocal link) doesn’t have as much value to search engines and so, it doesn’t receive the same weight as a non-reciprocal (one-way) link – the theory being that a one-way, in-bound link is a […]

Tuesday, April 10th, 2007

Encryption Necessary Despite Google’s Privacy Policy

When you search on Google, we collect information about your search, such as the query itself, IP addresses and cookie details. Previously, we kept this data for as long as it was useful. Today we’re pleased to report a change in our privacy policy: Unless we’re legally required to retain log data for longer, we […]

Saturday, March 17th, 2007

Blogging Is A Powerful Business Tool For Anyone

How to
Create Your First Blog
By Donna Gunter (c) 2007

I’ve been blogging now for about 2 years, and I’m amazed at the amount of traffic that I get from my blog and the number of people who tell me that they first heard about me from my blog instead of my website. The word blog is […]

Friday, March 16th, 2007

Are The Benefits Of SEO Measurable?

Search Engine Optimization
As said previously, utilizing a search engine optimization company can be likened to making an investment in the infrastructure of a business rather than an investment in advertising. This is because with search engine optimization, there is no clear delineation of where the benefit from the campaign ends. If a business stops paying […]

Thursday, March 15th, 2007

Don’t Just Twitter The Hours Away - Do Something Useful

Steve Rubel must be joking. He’s asking if Twitter will replace blogs because some gojo with no mojo unsubscribed from 100 blogs and replaced them with Twitter:
Nick Wilson says he has unsubscribed from 100 blogs in favor of following their Twitter streams instead. That’s a radical move right now, but as Twitter grows I bet […]

Wednesday, March 14th, 2007

Don’t Get Stuck On A Link Farm

Here’s a great list of things to avoid when considering reciprocal link requests:
1.) Do not link to sites that are irrelevant to yours. Search engines only view relevant reciprocal links as a means of improving your Page Ranking.
2.) Avoid sites that have a “Links Page” that is hard to find. Some sites don’t even connect […]

Tuesday, March 13th, 2007

Which Provides More Benefit - Press Releases Or Articles?

When it comes to online marketing and public relations, there are tried and true proven methods and then there are those are still on the up and coming. I consider press releases in the latter category. That doesn’t mean you can’t succeed with press releases but with these information media it’s more or less hit […]

Monday, March 12th, 2007

Is Social Marketing About Truth Or Popularity?

Wikiality, the phrase coined by Stephen Colbert to define the “truth by consensus” that emerges as Wikipedia becomes the default reference for everything, can have significant impact on how brands are represented online in vehicles written by the collective. Anyone from commercial concerns to politicians to activist groups has incentive to alter how they or […]

Sunday, March 11th, 2007