Seth Godin says in his book All Marketers Are Liars that marketing in the new age must tell a story. Nothing has ever been more true. Already, many television ads create a sense of storytelling in their structure even as they present a product as a solution to a problem. How much more will Internet […]
That’s why I find it difficult to understand search engine optimizers who party like it’s 1999 - using invisible text and hidden links in some pathetic, misguided attempt to trick the search engines into believing their site content is the most relevant. I mean, what are they thinking? I’ve heard excuses like “the search engine […]
Visual Design and SEO
As stated above, SEO is more than a technical discipline; the visual design has its implications, too. Too often, visual design and SEO are perceived as a mutual sacrifice. Graphic designers often think websites exist to demonstrate their artistic abilities, and don’t care much about content. SEOs, on the contrary, would […]
Jim Hedger is on the rampage again, hitting Google’s click fraud problem square in the face - or at least clipping its jaw. In his latest column on SiteProNews, he has this to say:
The true numbers likely sit somewhere in between but when it comes to understanding click fraud by the numbers, Google tends to […]
There’s an interesting interview with Matt Cutts about personalized searches. He’s got some interesting things to say but I wouldn’t agree with it all. The interview was conducted by Gord Hotchkiss of Search Engine Land. Here’s a portion of his introduction:
What’s significant about personalization, however, is the direction that it sets for Google in the […]
I’ve said it all along, good copy is ruined by keywords. It seems I’m not the only one who sees it this way.
It’s one of the worst things to ever happen in the search engine copywriting field: the discovery of keyword density. I won’t venture off into a discussion about whether keyword density is still […]
As an example, below I compare the steps required for the simple task of renaming a campaign for Yahoo versus Google:
Yahoo:
1. Log into your account. You will be presented with your account dashboard.
2. Click on the name of the campaign you wish to change
3. Click on “Edit Campaign” in the top right.
4. Click “Edit” at […]
Do you do business in a certain geographic area? If so, You’ll want to have your website search engine optimized for that targeted area. It’s called geo-targeting.
What is the benefit of geo-targeting?
As with any targeted marketing, you target your marketing efforts toward a specific market niche. If you are an auto mechanic, you likely […]
AdWords Campaigns? Avoiding the Mistakes
By Adriana Iordan (c) 2007
There can be no good commerce without proper marketing. Marketing campaigns are a must for businesses wishing to boost their sales. Online marketing has become more and more a distinctive and important aspect in the development and evolution of any company, big or small, which aims at […]
Speaking from personal experience, it seems to me that many webmasters are much quicker to level the finger at Google (and other engines) than they are to diagnose their own web sites in order to find out whether something is wrong.
As a friend of mine likes to say, “Google’s job is to help searchers find […]