Online advertising is probably the life blood of the online world. Hundreds of thousands of online entities pay to advertise on other sites and this is matched a hundred times over by the number of websites (blogs included) that publish these ads. Whilst they can be income earners, there are several pitfalls to look out […]
As you travel around reading various ‘experts’ on winning traffic, you may feel that search engine optimization (SEO) is the only way to go. SEO is only one method to attract traffic and its chief aim is to rank well in the search results to generate ‘free’ traffic. There are many other ways of generating […]
Google have had to clarify their closure of the Adsense for Video network following their recent announcement. In a blog post on their Adsense Blog, Google advised that the Adsense for Video was being closed down for publishers only.
What does this mean? If you create videos you can run placement targeted instream video ads and […]
It has long been talked - taking a users browsing habits and targeting online advertising to their special interests. Google is about to take the next step in this direction by rolling out a beta version of interest based advertising.
In the past, advertising was displayed on Google publisher sites based on a contextual or placement […]
Online advertising - could it be considered art? There is an interesting philosophy on WebProNews that discusses the inclusion of social media chiclets with your ads. Is it worth the trouble?
It is an interesting approach and I am not sure I would like to see every ad having these chiclets attached - I see enough […]
Although not a an extremely popular vehicle for advertising, Yahoo’s Content Match product did serve a useful purpose for many businesses here in Scotland and throughout Europe. As of March 31 this year, Yahoo! is closing down the product.
Yahoo says that this decision allows them, and their advertisers, to focus more on Sponsored Search and […]
Online advertising has long been affected by what has become known as ‘banner blindness’. This has been caused in part by a tendency for many sites to simply fill their pages with banners.
This banner advertising is often in the form of affiliate links or through ad agencies. I am sure you have seen the […]
Online advertising takes many forms. Pay per click, pay per view or impression and banners are some of those popular forms of advertising.
If you are after sales then pay per click can be your options. Pay per impression and affiliate advertising are other options. Affiliate advertising is one of the most cost effective since it […]
Online advertising appears to be growing stronger with thousands of businesses joining the online boom. For a bricks and mortar business, online advertising could start by creating a simple landing page with an associated blog.
Blogs themselves can be considered online advertising. There real strength of a blog is as an online marketing tool used […]
The world is full of fads and the internet is no exception. Fads are not just what people are eating, wearing or doing. There are also fads in the types of advertising that works. There were banners, audio and these days videos. The art of internet advertising involves picking the right fads and using it […]