Google Buzz, Google’s foray into social media, has been released and the comments generally are pretty much in the negative – but then, this is Google – everyone’s favourite kicking post. I have to agree with a lot of what has been said, however, the critics do seem to have missed a few important areas [...]
Online advertising has had a roller-coaster ride over the last two or three years with many businesses either reducing or cutting some advertising programs. This bigger PPC players like Google keep on growing and with it the cost per click to advertisers. The smaller advertisers have not done as well and many of their prices, [...]
It has been obvious for a long time that banner ads are not an effective form of online advertising. Back in May we noted that banner advertising was the least effective form of online advertising. This has now been confirmed with statistics showing that less than 50% of small businesses intend using banners in 2010.
The [...]
If you have tried PPC advertising through agencies like Google then you may be feeling a little wary now when it comes to any online advertising. Have you considered the traditional media outlets that have online properties? Traditional media outlets like, in the US, MSNBC and Fox News. They each receive millions of hits [...]
Online advertising is probably the life blood of the online world. Hundreds of thousands of online entities pay to advertise on other sites and this is matched a hundred times over by the number of websites (blogs included) that publish these ads. Whilst they can be income earners, there are several pitfalls to look out [...]
As you travel around reading various ‘experts’ on winning traffic, you may feel that search engine optimization (SEO) is the only way to go. SEO is only one method to attract traffic and its chief aim is to rank well in the search results to generate ‘free’ traffic. There are many other ways of generating [...]
Google have had to clarify their closure of the Adsense for Video network following their recent announcement. In a blog post on their Adsense Blog, Google advised that the Adsense for Video was being closed down for publishers only.
What does this mean? If you create videos you can run placement targeted instream video ads and [...]
It has long been talked – taking a users browsing habits and targeting online advertising to their special interests. Google is about to take the next step in this direction by rolling out a beta version of interest based advertising.
In the past, advertising was displayed on Google publisher sites based on a contextual or placement [...]
Online advertising – could it be considered art? There is an interesting philosophy on WebProNews that discusses the inclusion of social media chiclets with your ads. Is it worth the trouble?
It is an interesting approach and I am not sure I would like to see every ad having these chiclets attached – I see enough [...]
Although not a an extremely popular vehicle for advertising, Yahoo’s Content Match product did serve a useful purpose for many businesses here in Scotland and throughout Europe. As of March 31 this year, Yahoo! is closing down the product.
Yahoo says that this decision allows them, and their advertisers, to focus more on Sponsored Search and [...]