Where a user types in a search phrase, they are presented with a range of options to choose from. Why should they click on your listing instead of someone else’s? It comes down to trust sometimes and the best way to earn that trust instantly is by having multiple exposures within those Scotland local search [...]
Christmas is one of those occasions when people tend to do a lot of last minute shopping. This could be an ideal time to review any of your PPC campaigns, particularly the text snippet side of your ad. You could also review some of your keywords and consider long tails.
Do you still have stock of [...]
SES Chicago recently held a debate on the issue of PPC and SEO. Some of the results were quite interesting. As web site owner, you may wonder if one does outperform the other. Generally speaking, the recommendation would be to undertake both since PPC can provide an instant source of traffic and SEO can help [...]
Google has added a new feature to its popular PPC Adwords business in the form of site links within ads. Rather than being restricted to just the one link in an ad unit, advertisers can now add up to four more links. These appear much the same as site links within search results.
I am sure [...]
There are a lot of web site owners who use PPC marketing but I wonder how many actually interact with their PPC providers. Most of the time you can simply access your online account, set up ads, add a few pounds to your account (alright, a lot of pounds), say go and sit back and [...]
Unless you have been in outer space, or perhaps asleep for the last 18 months, you will know that we have been in a fairly serious global recession. Most economies seem to be climbing out of this downturn so now may just be the best time to start a PPC campaign. There are some good [...]
Pay-per-click advertising, or PPC as it is colloquially called, has its knockers and champions. Is there a real future in PPC to deliver targeted traffic or is it time to look elsewhere?
One of the problems with PPC advertising is the cost. However, this has really been brought about by the heavy concentration of use in [...]
Pay-per-click (PPC) advertising has its place in almost all commercial websites. Gaining organic traffic is always a big plus, however, a good advertising campaign can often deliver traffic that converts well. Google is the biggest PPC manager around at present and they are continually trying to improve the service they provide to advertisers. The latest [...]
I call them minor PPC search engines and that is probably unfair on them. However, all things considered, Google, Yahoo! and MSN are the top three with a couple of other independent players also plying their trade although they are more PPC businesses and not search engines as such.
What about the smaller PPC search engines. [...]
Pay-per-click or PPC has been a popular form of advertising for many years now. It has however had many critics particularly when it comes to click fraud and the costs per click. With the economy in a world wide recession it may be time to rethink your approach to PPC.
Advertisers would not have been happy [...]