Pay-per-click or PPC has been a popular form of advertising for many years now. It has however had many critics particularly when it comes to click fraud and the costs per click. With the economy in a world wide recession it may be time to rethink your approach to PPC.
Advertisers would not have been happy […]
As you travel around reading various ‘experts’ on winning traffic, you may feel that search engine optimization (SEO) is the only way to go. SEO is only one method to attract traffic and its chief aim is to rank well in the search results to generate ‘free’ traffic. There are many other ways of generating […]
Pay per click or PPC advertising has been around for a long time and it has proven to be a great way to gain sales - it can also be a great tool to use as part of your keyword research program. If you use PPC for keyword research you need to be prepared to […]
I came across an interesting situation a couple of days ago where I spotted something that interested me in a PPC ad and followed the link. It took me, not to the businesses web page, but to their blog. What do you think, is it worth shelling out good money on a PPC campaign that […]
Rumour once had it that by using a PPC campaign like Google Adwords, your pages search rankings would get a boost. Google says not and common sense would support that statement. Let’s face it, Google is essentially a business and it derives its income from your Adwords campaign. Do you think Google or any other […]
Think search engine - think Google. Why? We have almost become brain washed into thinking that Google is the only search engine in town. Sure, they are the biggest but that doesn’t mean they are the best, especially when it comes to pay-per-click (PPC) advertising.
There is one thing I do know, for many of the […]
Having developed a website and uploaded it to a host, your site will now be live and waiting ready for your first visitors. Websites differ from bricks and mortar businesses in one major way. A bricks and mortar business, if well positioned, will get passing traffic. Being inquisitive, some of this passing traffic will wonder […]
Pay per click (PPC) is one of the most popular forms of advertising in use on the internet enabling advertisers to promote their sites using keywords. However, PPC is also prone to click fraud, that is, clicks designed to earn money for the publisher, or, on rare cases, waste the advertising budgets of competitors.
There are […]
PPC may be one of the best ways for small companies to advertising online. The danger for the inexperienced is that a PPC campaign can get out of control quickly and blow your budget within days. Some of these points may help.
Keywords: Reduce, reuse, recycle - that’s supposed to be how we reduce waste - […]
If your business is based in Scotland and your looking to commence a pay-per-click (PPC) campaign then you need to be sure you grab the right visitors. The wrong visitors are simply going to cost you in unconvertible clicks.
When establishing a PPC campaign you can set the geographical region where those ads will appear. […]