Building a brand and an image is hard these days as there is so much competition in the online world. Once your brand, image and even your own name start to gain a positive reputation you need to become proactive in your reputation management strategies.
The smaller the community, whether it is online or bricks and […]
Businesses planning to implement viral marketing programs must carefully consider the outcomes and any possible problems that may arise particularly if using emails. Viral marketing should be part of any comprehensive marketing strategy - but only one part. The following issues need to be considered when planning any email viral marketing campaign.
Viral Marketing and Growth: […]
Online reputation management is getting hotter as corporate managers begin to understand the power of social media and social marketing strategies. The web’s influence is quite powerful, it only takes one negative article being picked up by Digg or StumbleUpon users and suddenly your reputation is gone. Being able to pick these moves early is […]
Andy Beal of Marketing Pilgrim fame is perhaps the foremost the expert in reputation management on the Internet today. I’ve recently discovered a great MP3 podcast where Beal shares some of his insights into reputation management. I’ll share the link with you in a minute.
If you have not considered online reputation management then you should […]