Web sites and blogs that have been around for a long time will often fill with information that is not only irrelevant, but sometimes wrong. A real problem with today’s search engines is that age and links are an important part of the ranking algorithm. This means this old information is often ranking quite highly […]
Reputation management has become an important issue in the online community and sites like Facebook, Myspace and more recently, Twitter, make the issue more important. A negative comment on Twitter can bounce around to millions of readers in a couple of hours and the potential to destroy a business is very real.
Google have now started […]
It seems there are some big businesses keeping one ear open in the Twitter world and using the information gathered as part of their reputation management strategies. There is no argument that a site such as Twitter has the power to start a firestorm when it comes to negative comments, I still wonder how much […]
The biggest growth area on the internet over the past two or three years has been the blog and blogging. One of the major factors has been the ease of use - mums and dads can enter any of the free bog sites and within minutes have their own blog up and running. Not only […]
I am not much of a Twitterer myself. Like many social sites, Twitter can at times be too social and drag me away from being productive. However, a post on Google’s Inside Adsense caught my attention today and I am beginning to wonder if Twitter is becoming a necessary tool for reputation management.
The Inside Adsense […]
There are times when I am simply amazed at the way people do business. It’s not just online either. It seems that having a reputation for good customer service has gone out the window. Why am I amazed? We are supposed to be in a recession. Money is tight - people are either not spending […]
If you’re running a business then you should be keeping a watch on the terms that are important to that business - these are the terms that relate to your reputation management. Your business name, your brand, your own name if it is in the public arena and the names of any employees - again, […]
Marketing is marketing whether it is internet marketing or traditional off line marketing. However, add online trading to the mix and you may find one huge hurdle that needs crossing - TRUST. Actually, you can break that down to smaller hurdles like reliability, honesty and many other trust related categories.
According to the Wall Street […]
One of the worst things that can happen to a business is to have a negative article appear above their own pages in the search results. Reputation management has several key areas that should be addressed.
Obviously, the first key area is to ensure customers receive quality service/products and don’t see a need to complain. […]
Much has been written about reputation management and how to protect your business. If your prepared you can at least go on the counter attack and defend your business or its products. What about your own reputation? Much has been said lately of individuals, particularly those still in their school years, who have found their […]