Marketing is marketing whether it is internet marketing or traditional off line marketing. However, add online trading to the mix and you may find one huge hurdle that needs crossing – TRUST. Actually, you can break that down to smaller hurdles like reliability, honesty and many other trust related categories.
According to the Wall Street [...]
One of the worst things that can happen to a business is to have a negative article appear above their own pages in the search results. Reputation management has several key areas that should be addressed.
Obviously, the first key area is to ensure customers receive quality service/products and don’t see a need to complain. [...]
Much has been written about reputation management and how to protect your business. If your prepared you can at least go on the counter attack and defend your business or its products. What about your own reputation? Much has been said lately of individuals, particularly those still in their school years, who have found their [...]
Given the slowness of many postal systems, many people are now leaving the online world and returning to the bricks and mortar world to complete their Christmas shopping. For those web sites that have been providing products or services in the lead up to Christmas, your work is not done yet. Your long term reputation [...]
As the economic climate deteriorates, shoppers are becoming more finicky in where and on what they spend their money. In these times, reputation becomes an important consideration. It is no longer good enough to have a neutral reputation, your reputation management program needs to focus on building the positives around your business and your [...]
There are two ways to handle reputation management. There is the hard way, where you do nothing and wait for the proverbial to hit the fan, which for many businesses may well suffice, until someone switches that fan on; or there is the easy way.
The easy way is a two step process. Step one: monitoring [...]
You may read that headline and think – ‘tell me something new!’. However, when we discuss customer service it almost always involves the act of selling, paying, receiving and follow up; we never discuss the process of selling, paying, receiving and follow up.
A recent study showed that 41% of adults will click away to another [...]
Reputation management is one of those areas of risk management that is often left until the last moment, when it is to late. Being able to ‘listen’ to what is being said about you, your website or your products is essential when dealing in the online world.
There are tools around such as Google Alerts, however [...]
Reputation Management is one of those areas that can be extremely difficult to handle. The following tips may help prevent negative pages from appearing at the top of the SERP’s. I do however feel that other areas of your business are more important in the short term.
Negative comments about your business will generally only surface [...]
Over the last couple of years there have been some real nightmares when it comes to damaged reputations. Perhaps a good reputation management tool may have helped to identify the problems early on.
Reputation management is not just about building a solid image or brand. It should be focused equally on maintaining a watch on [...]