Having a great website is not the end of the story. If you start an e-mail marketing campaign, an internet marketing campaign or a search engine marketing campaign, you need to follow through on your website to make it easy for your potential customers to buy.
Online advertising can be very tricky with up to […]
Google Trends can be a handy little tool if you know how to use it. Many people try to use the trends to drive more traffic to their site. It can work well at times, but not always and it is certainly not a practice I would make a habit of. To use today’s trend […]
SEO and Search Engine Marketing is starting to move in-house as more and more organisations come to understand the importance of these activities. A quick look through the UK recruitment agency positions advertised will show an increase in the listed vacancies for in-house SEO and Search Engine Marketing (SEM) experts. It is no different here […]
This past year has been good for search engine marketing. Matt McGee, a well known Internet marketer, created the SEMMYs to honor search engine marketers with awards for outstanding work in the field. It most has to do with writing great articles. I’ve been reading through some of the articles and they’re actually pretty good, […]
I read on a popular blog consultant’s website that he was on page 1 of three search engines for the phrase “blog consultant.” He asked his readers which one they’d have guess was the incongruent one if he hadn’t told them. It was a good question, but there are reasons to believe that it could […]
When it comes to increasing your search engine positioning, there are a number of methods that work. Some work better than others. We’ve discovered that one solid way to increase your search engine position, especially with your blog, is through your social reputation.
There is a dichotomy in Internet marketing circles between search marketing and social […]
In November, the Google Webmaster Central Help Groups Team introduced its Dublin expansion office. It was fabulous news and it still is. Out of that office are working 12 bloggers blogging in 12 different languages. Well, it was 12. Now it’s 15.
The Dublin office of Google Webmaster Central is growing by adding three new languages […]
Search engine marketing is big business. Last year Americans spent almost nine and a half billion, yes billion, dollars on search engine marketing. That was an staggering increase of 62 percent on the year before. And just to show that the trend is progressing rapidly upwards, it was a phenomenal 750 percent increase on the […]
Will Google Universal drastically change SEO? Some people think so:
This new search option may have long-term repercussions for every search engine optimization company in the industry if it is something that is preferred by the public at large and if it becomes the standard going forward.
Google Universal is somewhat over rated (if it’s rated at […]
PageRank takes into consideration over “500 million variables and 2 billion terms” when finding the most important pages. Google makes it clear that each page casts a vote for another page and this is reflected in the PageRank. Votes from particular sites or pages might have greater value than others. “Important pages receive a higher […]