If you use Google Adwords as part of your search engine marketing then you may be interested in some small changes that Google has made in relation to the display URLs. For many businesses, it may be a tiny bonus – not because they have to do anything, but because their competitors will.
The changes are [...]
One area that does not get a mention too frequently is the targeting of specific demographics. One demographic is mothers, perhaps the forgotten people of the online world. Do they have time to use the internet? It appears they do, and big time too.
According to a report on Google’s CPG blog, a new mother is [...]
One of the big problems faced by web site owners and SEO consultants has been the proliferation of local businesses here in Scotland using dot com’s rather than the UK regional domain extensions.
Price together with a lack of commitment has been one of the major causes of this proliferation. Why spend good money on [...]
Can organic search results affect paid search results? It appears so! But then I am not surprised. Chris Crum from WebProNews has an interesting report that suggests that having organic search results appear on the same page as paid search can boost click-through’s by as much as 11.7%.
At the beginning of this month we wrote [...]
Search engine marketing can be a tough business, particularly the paid side of search. If you are in a competitive niche then the cost of running a PPC campaign can be huge. There are some ways around the problem and one of your biggest allies could be your rivals.
One of the most important aspects of [...]
Perhaps calling it a search engine (r)evolution is going a bit far. It is more of a general search (r)evolution. Either way, as I look around the web there seems to be a lot of movement in either the search engines themselves, or search options available through many of the social sites.
Apart from the new [...]
They are many different ways to promote your web sites but when you boil everything down, search engine optimization and search engine marketing is still by far the most cost effective. Banner advertising is perhaps one of the least effective with email marketing still effective, but the conversion factor can be quite low.
I think one [...]
One of the biggest complaints when it comes to search results is relevance and freshness. Google is one search engine that uses age as an important part of its ranking algorithm – the theory being that older sites have more reliability and authority. New sites with new and up-to-date information lose out to these older [...]
If you want to get found in the search engines then you seriously need to give thought to your permalink structure. It’s important for search rank reasons to have your keyword in the URL and your permalink is the key to that happening.
A permalink is simply the long URL for an individual page or [...]
There’s an interesting report by Econsultancy. 55% of UK businesses are planning to increase their spending on SEO.
This is good news. And I can’t think of anything better to spend your money on for marketing purposes. As more and more businesses, and consumers, go online, it looks like this is where the action is [...]