They are many different ways to promote your web sites but when you boil everything down, search engine optimization and search engine marketing is still by far the most cost effective. Banner advertising is perhaps one of the least effective with email marketing still effective, but the conversion factor can be quite low.
I think one […]
One of the biggest complaints when it comes to search results is relevance and freshness. Google is one search engine that uses age as an important part of its ranking algorithm - the theory being that older sites have more reliability and authority. New sites with new and up-to-date information lose out to these older […]
If you want to get found in the search engines then you seriously need to give thought to your permalink structure. It’s important for search rank reasons to have your keyword in the URL and your permalink is the key to that happening.
A permalink is simply the long URL for an individual page or […]
There’s an interesting report by Econsultancy. 55% of UK businesses are planning to increase their spending on SEO.
This is good news. And I can’t think of anything better to spend your money on for marketing purposes. As more and more businesses, and consumers, go online, it looks like this is where the action is […]
One of the measures of success in your online marketing strategy is your search engine saturation. That’s the number of pages you have indexed at the search engines. There are a number of ways you can measure this metric. Here are some of the ways that we’ve tried:
For a single website
SES for a key search […]
I know, it’s Easter so we shouldn’t be talking about Christmas. However, if you are just starting out in the online world, and special occasions like Christmas, Easter and Valentines Day are your main sales peaks, then you need to get your search engine marketing started months in advance.
Search engine marketing can take months to […]
There are many bricks and mortar businesses that develop an online presence as part of their general marketing strategies. Since many people are now turning to the internet to find specific businesses before the leave home, this is becoming a sound business practice. However, are you truly optimized to get that local traffic.
We talk so […]
Yahoo! has introduced a new Search Monkey feature that allows web masters to embed videos, games and documents directly into their Yahoo! search results. You don’t have to build a special application to access this feature, just include a few lines of semantic markup information and the Yahoo! crawler will do the rest.
Once you have […]
Search engine marketing is the cornerstone of many SEO programs. The problems is, even the search engines get it wrong. Most people will have heard of the problems that Google experienced lately. If you haven’t, in a nutshell, almost all search results from Google came with the message that “this site may harm your computer” […]
If you’re in the entertainment business then the latest addition to the search engine family may be of use to you. With a simple name - findanyfilm.com does exactly what the name suggests - it will find any film that is available to the UK for download, buy, rent or watch. For searchers, it is […]