One of the measures of success in your online marketing strategy is your search engine saturation. That’s the number of pages you have indexed at the search engines. There are a number of ways you can measure this metric. Here are some of the ways that we’ve tried:
For a single website
SES for a key search [...]
I know, it’s Easter so we shouldn’t be talking about Christmas. However, if you are just starting out in the online world, and special occasions like Christmas, Easter and Valentines Day are your main sales peaks, then you need to get your search engine marketing started months in advance.
Search engine marketing can take months to [...]
There are many bricks and mortar businesses that develop an online presence as part of their general marketing strategies. Since many people are now turning to the internet to find specific businesses before the leave home, this is becoming a sound business practice. However, are you truly optimized to get that local traffic.
We talk so [...]
Yahoo! has introduced a new Search Monkey feature that allows web masters to embed videos, games and documents directly into their Yahoo! search results. You don’t have to build a special application to access this feature, just include a few lines of semantic markup information and the Yahoo! crawler will do the rest.
Once you have [...]
Search engine marketing is the cornerstone of many SEO programs. The problems is, even the search engines get it wrong. Most people will have heard of the problems that Google experienced lately. If you haven’t, in a nutshell, almost all search results from Google came with the message that “this site may harm your computer” [...]
If you’re in the entertainment business then the latest addition to the search engine family may be of use to you. With a simple name – findanyfilm.com does exactly what the name suggests – it will find any film that is available to the UK for download, buy, rent or watch. For searchers, it is [...]
Is the description meta tag important and what role does it play in search engine marketing? A short answer? Yes and heaps. The long answer – read on.
The description meta tag is important – however it is important for search engine marketing, not search engine optimization as many people think. The descriptions meta tag is [...]
The description meta tag is, on its own, a rather unimportant addition to any web page. It does nothing to your pages search engine optimization strategies, in fact it is pretty much ignored by search engines, until your site ranks.
One your site is appearing in the search results, the description meta tag becomes important. When [...]
Too many website owners try to engage in search engine marketing using narrow single keywords. Searches are becoming more sophisticated now and using phrases, often questions, when seeking information. The best way to tackle this is by using keyword phrases instead of single keywords.
A keyword phrase is simply two or more words that make up [...]
Having a great website is not the end of the story. If you start an e-mail marketing campaign, an internet marketing campaign or a search engine marketing campaign, you need to follow through on your website to make it easy for your potential customers to buy.
Online advertising can be very tricky with up to [...]