Search engines are continually changing the way they rank websites. Not only that, you have situations like the introduction of Microsoft’s new search engine, Bing. For the majority of web site owners, the question you have to asking is whether or not it is worth the time and effort to be chasing all of these […]
The aim of a search engine optimization program is to get your pages indexed by the search engines as quickly as possible. Once they have been indexed they can start to climb the search engine results page ladder. For some webmasters, getting their pages indexed is not always the problem, it is keeping them in […]
After many months of dancing around the topic, the rumours are flying that Microsoft will finally release a new search engine next week. Known to all as ‘Kumo’, the search engine is reportedly better than anything around at present. That’s a big claim and only time will tell if it can live up to it. […]
Yesterday I wrote about the meta tags and how they may become redundant in the future. Google recently announced the release of rich snippets which supports this theory to some degree. Rather than using data found in meta tags, ‘Rich Snippets’ uses data that has been marked up in a particular fashion within the body […]
Keywords are an important part of SEO and are one of the keys to gaining traffic through the search engines. However, many web site owners try to over do the use of keywords, particularly on their home page.
One of the misconceptions in SEO is that your home page should be optimized for all your keywords. […]
The Sitemaps Protocol is only a couple of years old. But it’s an important protocol. Most websites would benefit from having one. Having a sitemap, however, doesn’t guarantee that the pages on your site will be indexed or achieve any rank. A sitemap will make your site more crawlable and easier to crawl for the […]
There are many aspects to ranking when it comes to SEO. You have short terms aims which look at how quickly you can rank well in search engines; the medium term aims of building traffic from that rankings; and the long term aim of sustaining and/or improving both the ranking and the traffic.
One question many […]
Most web owners check their rankings in Google and Yahoo! as an indication of how well their SEO strategies are working. There are however another five Google properties that could be used to deliver traffic. In fact, ranking in the top three or four in one of these could be easier than ranking highly Google’s […]
The Official Google Blog has announced a change to the length of the snippet shown in search results - the problem is, they don’t say how long it will now be. In the past it was restricted to 160 characters and from some of the screen shots, it appears there is at least another line […]
Yahoo! has introduced a new Search Monkey feature that allows web masters to embed videos, games and documents directly into their Yahoo! search results. You don’t have to build a special application to access this feature, just include a few lines of semantic markup information and the Yahoo! crawler will do the rest.
Once you have […]