Google has been the number one search engine for many years with Yahoo! and the rest, not trailing behind, but languishing. Because of Google’s dominance, search engine optimisation has centred around the algorithms that go into Google’s organic search rankings. To a degree, this has made life easier – it has also made life more [...]
Bing has certainly made an impression on people and it continues to make the news. Whether you like Bing as a search engine or not, there is a good chance it will make inroads into Google’s dominance. Whether or not it becomes a serious threat is another matter, of course, but Microsoft is certainly doing [...]
If you undertake a search for a search engine optimisation consultant in Scotland, you will now need to be more specific. But only slightly so. It seems Google now longer shows local results for searches that don’t include the word ‘in’.
A search for SEO Scotland will return general search results. A search for SEO [...]
I have read a number of reports in recent days suggesting that Live Search or real-time search will eventually be the undoing of SEO. I will concede that using standard SEO techniques to influence the page one result for search is getting harder as each month goes by. Harder, yes – using standard SEO techniques.
It’s [...]
Having duplicate content across more than one domain has been a problematic issue for some online businesses for many years. For a long time the theory was that duplicate content was being penalized by search engines, particularly big brother Google. They have said on many occasions they don’t penalize, rather, they select what they feel [...]
URL shorteners have always faced two difficulties. The first is that they don’t carry any link juice and the second is the longevity of the link. If the shortener service closes down, all those links face the possibility of becoming dead. This may now all change with Google releasing its own shortening service.
It is a [...]
The arrival of Bing as Google’s first serious challenger for many years has resulted in a lot of changes to search. In particular, search results and how they are displayed. I am not even sure if it is beneficial for users or whether it is becoming too confusing. Depending on the search term, the results [...]
If you travel around the internet reading the various news sources related to search engines and search engine optimization, one thing is becoming clear – Bing is starting to have an impact. It’s only small. However, the old saying, ‘from little things big things grow’ could well be true when it comes to search engines.
Bing [...]
Rupert Murdoch, the grand maestro behind News Corp is reported to have floated the idea of banning search engines from indexing content from newspapers. The idea, of course, is to only have paid subscribers reading the content. I’ll come back to this specific issue in a moment.
What are your thoughts? Can you think of any [...]
About a month ago Google added a couple of Lab options to their Webmaster Tools collection – one of these allows you to see your site as the search engines do – or at least as Google does. This can be a handy tool if you are looking to fine tune your website SEO.
There are [...]