Google Webmaster Central recently announced that RSS and Atom feeds were now being used to discover new content on the web. It begs the question – are you including RSS or Atom feeds on your web site? If you are not including them, now is the time to. While you are at it, get Google [...]
If you are a business with an online presence here in Scotland you may find that geo-targeting the search engines may help your rankings in UK search results. This is particularly true if you have lumbered yourself with a dot com rather than a dot co dot uk domain.
Matt Cutts, in another one of Google’s [...]
Image search is one of those areas that is under utilized by many searchers. As users become more sophisticated it may well take off. Is image search then worth worrying about?
I think it is and if it is being under utilized by searchers, it is also probably a little under utilized by business. There [...]
You may hear the term “niche marketing” bandied around the net at times – if you want to see a perfect example of the use of niche marketing then Ask.com’s latest venture is a classic example. It could also be the future of search engines.
Ask.com has established a search engine that concentrates on one area [...]
Being verified by Google – is it important? I think it is. Even you have only a passing interest in statistics, Google’s Webmaster Tools does offer some interesting information. Having your site verified is one of the first steps in accessing all that Webmaster Tools has to offer – and the process is fairly straightforward.
Over [...]
Are search engines in the process of replacing web sites? Chris Crumm on Web Pro News has written a post that raises this issue. The question has been raised following Google’s release of a new Google Maps feature called Place Pages.
The feature enables a user to enter a search of a town, area or [...]
It’s not often that Google gives away information on how to affect your search results listings. Sure, they have told us how to have some input into search results snippets, but even that is hit and miss sometimes. Google has added a new feature to search results in the form of deep links to content [...]
Google is a search engine – we all know that, don’t we? Actually – Google is not a search engine, it is a massive corporation that is continually digging for information. Some seem to think that Google is mining too much information across the web, particularly when it comes to personal details.Their latest offering may [...]
There seems to be a new search engine of some type starting up every day. Add to this the continual changes and tweaks that Google, Yahoo! and Bing introduce on a regular basis and you would think that search engine optimisation was an impossible task.
It can be a trap to look at these changes and [...]
There are strange goings on in the search engine world these days. Following Microsoft’s plan to bring Yahoo! and Bing together, it seems strange that BT Yahoo, the primary broadband supplier, is now showing Google results in their Yahoo! based search engine.
I say strange goings on – yet the move does make sense. BT Yahoo [...]