Here is a question that will have many people arguing both sides of the issue – can you overdo SEO? I would suggest the majority would come down with a ‘no’ answer. I am not so sure. Of course, it depends on whether you count some issues as SEO or web design.
I will rephrase the [...]
If you have a local business here in Scotland then you really should have a listing in the local search engines. If you sell products then a product listing would also be of use. Local search and product listings both make use of reviews. However, you need to get your reviews on sites that Google [...]
SEO is moving to an advanced phase where consultants now need to know much more than just optimising pages and building links. While a lot of attention is being focused on social media and marketing, there is still a lot to learn when it comes to straight out SEO – albeit a more advanced form. [...]
Here are a couple of questions to start you off. What is SEO? Most people would state that it is a process used to promote their web pages to the top of the search results and to gain traffic from that placement. It’s a good enough answer. Question two. Can you define your web pages? [...]
Rich snippets – your first thought is probably, “What are they?” Let me start from the start.
SEO is all about getting your pages listed as high up as possible in search results. Everyone longs for that coveted number one spot – but guess what, you can have number one and still get little in [...]
Businesses in Scotland serving a customer base in Scotland need to target their SEO to the Scotland region. That sounds logical, if a bit of a mouthful. But what does it take to target your SEO for a Scottish audience? Here are the basics which, if you can get right and follow religiously, will help [...]
There is an interesting article on Web Pro News that discusses the future of search, SEO, and Google’s attempt at delivering search results more attuned to a searcher’s needs. Or at least perceived needs. It raises the question as to whether or not SEO is doomed.
The premise here is that organic search results as [...]
SEO is not just about what you do on and off your page, it also includes keeping a watchful eye on your competitors. Undertaking a competitive analysis can help you focus on what areas of your SEO program need more work. However, who are your competitors?
If your primary aim is to rank as high [...]
SEO is in a constant state of change so up-to-date data is important. Forums can be interesting places to visit although much of the conversation is as much rumour as fact. There are several discussions taking place centered on SEO on what is in store for 2010 and beyond.
Google is said to be working [...]
When discussing SEO and search rankings I sometimes get the feeling that web site owners don’t really understand what is happening under the hood of their web site. Having an understanding of what search rankings are all about can help you look at SEO in a different perspective – and perhaps give you the [...]