SES Chicago recently held a debate on the issue of PPC and SEO. Some of the results were quite interesting. As web site owner, you may wonder if one does outperform the other. Generally speaking, the recommendation would be to undertake both since PPC can provide an instant source of traffic and SEO can help [...]
Should page load speed be a component of your search engine optimization program? We have mentioned page load speed in a number of posts recently and whilst it doesn’t currently directly affect your search rankings, it can still have a downside when it comes to visitor satisfaction. The slower your page loads, the more likely [...]
You often hear people state that SEO is a costly exercise. It can be but then it often depends at what stage of a site’s life cycle an SEO consultant is brought in. If they come in right at the start, the cost can be fairly low. If they come in two or three years [...]
SEO is a series of strategies that are used to gain the best possible placement in organic search results. With social media becoming so popular along with other forms of advertising, you may be wondering if SEO is still really necessary. There are two ways to look at the question.
Can you deliver a reasonable supply [...]
Page load speed has always been seen as a peripheral issue when it came to SEO. It seems this may change with Google at least hinting that page load speed could have an impact on search rankings. It has never been a non-issue as far as having a quality site goes. If your page is [...]
We all know how important SEO is in getting a site ranked well within search results. Sitemaps are one area that can be forgotten about, especially for those who are new to SEO. There can be a little confusion to what a sitemap is as well since there are two completely different types of sitemap.
The [...]
One aspect of SEO that has been causing confusion is the issue of duplicate content within a site. Whether or not any of the search engines ‘penalize’ a site for having duplicate content is no longer an issue – it’s plain they don’t. That doesn’t mean your site will not suffer because of duplicate content.
Duplicate [...]
If you’re reading this blog then I am going to make the assumption you have at least a passing interest in SEO. I will also make the assumption that you have read a few blogs along the way. If this is the case, you may at times become a little confused when you start to [...]
PDFs have been around for a long time and the search engines have been indexing them for quite a while as well. Since they can be indexed, is there any value to them when it comes to search engine optimization? PDFs rank and some rank quite highly so perhaps the question should be turned around, [...]
How much work can you, should you, do before employing an SEO consultant? Come to think of it, when taking on an SEO consultant, what information should you have ready for them?
Advice differs when you look around. I have seen advice that suggests you research and prepare a list of keywords. I am not [...]