Archive for the 'SEO' Category

Employment Trends In Search Engine Marketing

SEO and Search Engine Marketing is starting to move in-house as more and more organisations come to understand the importance of these activities. A quick look through the UK recruitment agency positions advertised will show an increase in the listed vacancies for in-house SEO and Search Engine Marketing (SEM) experts. It is no different here […]

Monday, February 11th, 2008

Keyword Research For Short And Long Term Effect

Keyword research is not particularly difficult. In part you can just enter your keyword into a search engine and view the results. What you do with those results is the difficult part of SEO. For many, the desired keywords are highly competitive and that is generally because short keywords are being used.
On the other hand, […]

Thursday, February 7th, 2008

SEO Analytics - Do You Understand Them

Do you use any SEO analytic software? I am sure many will say, “I sure do, I use Google Analytics”. There are others who will say, “huh?”. Second Question: do you know how to use them and what to do with the information.
There are many different SEO analytic solutions available. Some are free, you get […]

Wednesday, February 6th, 2008

SEO In A Nutshell - 4 Keys To Success

What is good SEO? Whenever I read an article on SEO the first thing I see is the term ‘keyword optimization’. Search engine optimization is more than that. You need to look at is as an holistic strategy. I repeat. What is good SEO? Consider the following 4 keys to success:

Your Business: Who are you? […]

Saturday, February 2nd, 2008

Don’t Put SEO Practices Ahead Of Reader Friendliness

You may feel that good SEO means reader friendliness - not always. I come across many blogs that have done everything possible to maximize their SEO strategies to the extent that much of their site is very unfriendly.
You can fit only so many keywords into an article before it becomes unreadable. Some blogs are […]

Friday, February 1st, 2008

Competitive SEO: How To Spy On The Competition

SEO is more than writing a few words on a page and hoping you’ll get ranked. You’ve got to do your research and a part of that research is competitive research. By checking out your competition and learning from their best moves, you can effectively beat them at their own game. But which competitors should […]

Thursday, January 31st, 2008

SEO Your Site For Free

Have you been stretching your brain to figure out a way to SEO your new website without spending thousands of dollars? Well, if you follow the cue of Mani Karthik, you can get your website SEOd for no cost at all.
Mani is an SEO himself. But he’s having other people do the work for him. […]

Wednesday, January 30th, 2008

Does Social Media Marketing Have SEO Benefits?

There seems to be a split between SEO and social media marketing. One group says SEO is better, the other group yells, “No, social media marketing is where it’s at.” But who’s right?
The truth is, both are right.
You can’t run a website without SEO. Organic search is still here and will likely be here […]

Tuesday, January 22nd, 2008

How To Secure Your Web Pages

Do you have a problem keeping your secure pages secure? There’s a good explanation for it if you do.
Of course, you know how to tell the difference between a secure and a non-secure web page, right? Look in your web browser. If the URL you are looking at begins with http://, then it not secure. […]

Friday, January 18th, 2008

Ayrshire’s 3-Hour SEO Workshop

Do you struggle to understand search engine optimisation? Do worry that you’ll never “figure it out?” Well, you don’t have to fret any longer. You can be sure of your SEO.
ASM Development and AME Marketing in Ayrshire held a a 3-hour SEO workshop last October. It was free to anyone running a business, big […]

Thursday, January 17th, 2008