Twitter is all the rage these days although I think there is far more hype than there is substance to it all. When you look at the raw numbers, Twitter is a long way down the list of ‘most visited’ sites. That doesn’t mean it’s not useful when it comes to social marketing. What you [...]
One of the difficulties that many businesses face when confronted with social media marketing is locating and connecting with people only in their local service area. This local service area could be as big as Scotland or the UK. It could also be as small as Dundonald or Ayrshire.
Facebook has been one social media [...]
Social media marketing is a new arena for many business owners, particularly those that have a bricks and mortar store. Having a web page and claiming their business through Google Local is often as far they go. For those that are taking the next step, are you targeting your region or are you targeting the [...]
If you have ever thought that social media was a waste of time and delivered little in the way of results, stop and think for a moment of the recent events in Haiti. Within moments of the earthquake striking, news was coming out through Twitter. Other news services actually relied on some of these Tweets [...]
One news story that quietly crept out shortly before Christmas was that of Pepsi walking away from a 23-year tradition of advertising during the Super Bowl. It is a decision that is amazing some whilst others, particularly those with experience with social media marketing, hailing as a smart move. Is it a smart move, though?
On [...]
Social media marketing is on everyone’s lips these days and since it’s a lazy Sunday a few short days before Christmas, I thought I would give you a thought to ponder. Is social media marketing similar to email marketing – that is, a form of opt-in marketing? Feel free to leave your thoughts here.
Over the [...]
Everyone is singing the praises of social media marketing, however, I rarely see any depth to these discussions. The ‘how’ is often missing. There are plenty of articles about at present as to ‘why’ you should be participating. I’ll not go into any great depth when it comes to ‘how’ today – but I will [...]
Andy Beal has a post that discusses the rapid increase in social media marketing and the apparent high ROI being achieved. At the same time it appears that e-mail marketing is still producing the goods. It raises the question then, which direction should you go?
The obvious answer is both. And there is no reason why [...]
When it comes to social media marketing, all the talk evolves around Twitter and Facebook. Whilst I don’t suggest you ignore these sites as valuable social media marketing outlets, they are not the only ones, particularly if you’re a regional marketer.
Facebook and Twitter cross all sectors, be it large international or small regional marketer. However, [...]
There is more proof around today that search engine marketing can be a useful branding tool. What about social media marketing? There is still a lot of doubt surrounding social media marketing and sales, particularly when it comes to measuring that all important ROI. It is difficult enough to determine the value of branding in [...]