Archive for the 'Social Marketing' Category

Social Marketing With A Difference

Social marketing is all the rage at present and there are many social sites to choose from. Just to add to the confusion, I am going to throw another site at you - HubPages.
HubPages is a social site with a difference, rather than meet, greet and then bookmark pages, HubPages encourages you to create hubs, […]

Friday, May 9th, 2008

Advertising Through Social Networks

Many web site owners complain about the cost of advertising, particularly when it comes to social marketing through many of the social bookmarking sites. Do they have good cause? The click-through-rate is often very low with even lower conversion rates.
If you think about it carefully, any online advertising program is going to be hard to […]

Sunday, April 20th, 2008

Link Building As Part Of Your Social Marketing

I am sure you have heard a million times that one of the most important aspects of any SEO program is link building and developing a lot of good quality links into your pages. This is very true. However, it is a two way street. To get links coming in, you have to have some […]

Thursday, April 10th, 2008

Social Marketing Is The Most Cost Effective Marketing

Social marketing has to be the most cost effective way to promote your website or blog. The cost in monetary terms can be next to nothing whilst the cost in time can be quite minimal once you are established.
To get the most out of social marketing you need to be prepared to spend a […]

Tuesday, March 25th, 2008

Are You Ready For A Viral Marketing Success?

Businesses planning to implement viral marketing programs must carefully consider the outcomes and any possible problems that may arise particularly if using emails. Viral marketing should be part of any comprehensive marketing strategy - but only one part. The following issues need to be considered when planning any email viral marketing campaign.

Viral Marketing and Growth: […]

Sunday, March 16th, 2008

Reputation Management And Social Marketing

Online reputation management is getting hotter as corporate managers begin to understand the power of social media and social marketing strategies. The web’s influence is quite powerful, it only takes one negative article being picked up by Digg or StumbleUpon users and suddenly your reputation is gone. Being able to pick these moves early is […]

Wednesday, February 20th, 2008

Social Optimisation And SEO - Don’t Jump Ship

Web 2.0 is experiencing rapid growth yet social optimisation is only being utilised by the smaller players. The big firms are not only slow to take up the concept of blogging, they are even slower at utilising social media.
For smaller players, this is a bonus. It is the one area where you can out compete […]

Monday, February 18th, 2008

Viral Marketing: Like It Or Not - Your Involved

Viral marketing has been around since mankind started trading. Off-line, we call it word or mouth. The difference between on-line and off-line is the rate of communication. In an off-line world, the saying is: “a customer will tell three others of a good experience; they will tell ten others of a bad experience”.
The on-line world […]

Wednesday, February 13th, 2008

Social Marketing And The Stumble Lie

StumbleUpon is a very popular social marketing tool. However you need to be careful when assessing the results from any Stumbling activities.
To call it a Stumble lie is probably stretching it a bit. In fact it isn’t actually a Stumble problem; it is a problem with Java Scripts and certain analytical programs. For instance, if […]

Tuesday, February 12th, 2008

Top 5 Social Marketing Activities

Social marketing is becoming one of the key tools to promoting your blog and through it your business. Like all promotional tools, social marketing can take time to set up but once in place, it becomes a short regular routine, a routine with many benefits.

Guest Blogging. Finding a blog in a similar area and writing […]

Tuesday, February 5th, 2008