If you think you can’t do any social marketing on Twitter then you may want to read what Twitter themselves have to say on the issue. Most social sites frown on self promotion - Twitter seems to be promoting the practice, at least for small businesses. Take this quote from their blog:
….something we’re increasingly inspired […]
According to Laura Lippay, the Director of Technical Marketing at Yahoo, that is exactly how you outrank your competitors. In a video interview (you can see the video at Web Pro News), Laura admitted that title tags, in bound links, meta tags, and keywords were all important elements, however, having a great product was more […]
There is a lot of confusion surrounding Twitter with some reports that the retention rate for first time users being quite low. However, many of those come back at a latter date and, once they have come to grips with what it is all about, stay. Do you know what is Twitter really is?
From my […]
Here’s an interesting study. UK businesses are seeing more traffic from social media marketing and less traffic from paid search. Very interesting considering that paid search can help you optimize your website and has been a staple of marketing tactics for serious Internet marketers. Social media has grown in popularity in the recent years, but […]
There are two ways of thinking about social media marketing. The prevailing view seems to be to limit yourself to the most popular social networks and build for yourself “social equity”. Another view, which doesn’t seem to be as popular, is to promote your website in as many places as possible and try to gain […]
Guy Kawasaki gave a keynote address on Twitter as a marketing tool at Search Engine Strategies in New York. Interestingly, as he was giving his speech there were a few members of the audience who blogged about it. They weren’t very happy.
After SES, several U.S. SEOs and online marketers began calling him a spammer and […]
Web Pro News has published what could be one of the best posts ever on social media, social marketing and the how, what and when’s. The post includes quotes and links from several leading sources, more importantly, the foot of the post contains links to a mountain of resources that will take you a week […]
As you travel around reading various ‘experts’ on winning traffic, you may feel that search engine optimization (SEO) is the only way to go. SEO is only one method to attract traffic and its chief aim is to rank well in the search results to generate ‘free’ traffic. There are many other ways of generating […]
Are you a socialite? When it comes to social marketing, some people hit the circuit with a vengeance developing, or trying to develop, a standing on as many social sites as possible. The problem is, social marketing is not about quantity, it is about quality.
When I say quality, there are many issues involved. The first, […]
Depending on who you talk too, social marketing provides either a valuable stream of traffic, or a flow of useless traffic that does nothing but send your bounce rate through the roof. There is more than a grain of truth to both arguments.
How can they both be true? A lot will depend on the type […]