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	<title>Scotland SEO Blog &#187; Social Marketing</title>
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	<description>SEO in Scotland</description>
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		<title>How To Create An Effective Social Marketing Tweet</title>
		<link>http://www.scotlandseoblog.co.uk/2010/02/18/how-to-create-an-effective-social-marketing-tweet/</link>
		<comments>http://www.scotlandseoblog.co.uk/2010/02/18/how-to-create-an-effective-social-marketing-tweet/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 13:42:01 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.scotlandseoblog.co.uk/?p=1734</guid>
		<description><![CDATA[Twitter is all the rage these days although I think there is far more hype than there is substance to it all. When you look at the raw numbers, Twitter is a long way down the list of &#8216;most visited&#8217; sites. That doesn&#8217;t mean it&#8217;s not useful when it comes to social marketing. What you [...]]]></description>
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		<title>Twitter Taking Social Media Marketing To A New Level</title>
		<link>http://www.scotlandseoblog.co.uk/2010/02/02/twitter-taking-social-media-marketing-to-a-new-level/</link>
		<comments>http://www.scotlandseoblog.co.uk/2010/02/02/twitter-taking-social-media-marketing-to-a-new-level/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 04:08:42 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.scotlandseoblog.co.uk/?p=1661</guid>
		<description><![CDATA[One of the difficulties that many businesses face when confronted with social media marketing is locating and connecting with people only in their local service area. This local service area could be as big as Scotland or the UK. It could also be as small as Dundonald or Ayrshire. 
Facebook has been one social media [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Promoting Social Media Marketing From Your Shop Front</title>
		<link>http://www.scotlandseoblog.co.uk/2010/01/28/promoting-social-media-marketing-from-your-shop-front/</link>
		<comments>http://www.scotlandseoblog.co.uk/2010/01/28/promoting-social-media-marketing-from-your-shop-front/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 14:10:50 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[contacts]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.scotlandseoblog.co.uk/?p=1639</guid>
		<description><![CDATA[Social media marketing is a new arena for many business owners, particularly those that have a bricks and mortar store. Having a web page and claiming their business through Google Local is often as far they go. For those that are taking the next step, are you targeting your region or are you targeting the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Never Doubt the Power Of Social</title>
		<link>http://www.scotlandseoblog.co.uk/2010/01/17/never-doubt-the-power-of-social/</link>
		<comments>http://www.scotlandseoblog.co.uk/2010/01/17/never-doubt-the-power-of-social/#comments</comments>
		<pubDate>Sun, 17 Jan 2010 13:13:14 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Haiti]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.scotlandseoblog.co.uk/?p=1595</guid>
		<description><![CDATA[If you have ever thought that social media was a waste of time and delivered little in the way of results, stop and think for a moment of the recent events in Haiti. Within moments of the earthquake striking, news was coming out through Twitter. Other news services actually relied on some of these Tweets [...]]]></description>
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		<title>Pepsi Dumping Super Bowl For Social Media Marketing</title>
		<link>http://www.scotlandseoblog.co.uk/2009/12/29/pepsi-dumping-super-bowl-for-social-media-marketing/</link>
		<comments>http://www.scotlandseoblog.co.uk/2009/12/29/pepsi-dumping-super-bowl-for-social-media-marketing/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 13:22:07 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[TV advertising]]></category>

		<guid isPermaLink="false">http://www.scotlandseoblog.co.uk/?p=1518</guid>
		<description><![CDATA[One news story that quietly crept out shortly before Christmas was that of Pepsi walking away from a 23-year tradition of advertising during the Super Bowl. It is a decision that is amazing some whilst others, particularly those with experience with social media marketing, hailing as a smart move. Is it a smart move, though?
On [...]]]></description>
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		<title>A Thought To Ponder &#8211; Is Social Media Marketing A Form Of Opt-In Marketing?</title>
		<link>http://www.scotlandseoblog.co.uk/2009/12/20/a-thought-to-ponder-is-social-media-marketing-a-form-of-opt-in-marketing/</link>
		<comments>http://www.scotlandseoblog.co.uk/2009/12/20/a-thought-to-ponder-is-social-media-marketing-a-form-of-opt-in-marketing/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 13:00:47 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.scotlandseoblog.co.uk/?p=1485</guid>
		<description><![CDATA[Social media marketing is on everyone&#8217;s lips these days and since it&#8217;s a lazy Sunday a few short days before Christmas, I thought I would give you a thought to ponder. Is social media marketing similar to email marketing &#8211; that is, a form of opt-in marketing? Feel free to leave your thoughts here.
Over the [...]]]></description>
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		<title>Social Media Marketing Starts On Page One &#8211; Your Site</title>
		<link>http://www.scotlandseoblog.co.uk/2009/12/06/social-media-marketing-starts-on-page-one-your-site/</link>
		<comments>http://www.scotlandseoblog.co.uk/2009/12/06/social-media-marketing-starts-on-page-one-your-site/#comments</comments>
		<pubDate>Sun, 06 Dec 2009 12:47:29 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[product reviews]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.scotlandseoblog.co.uk/?p=1422</guid>
		<description><![CDATA[Everyone is singing the praises of social media marketing, however, I rarely see any depth to these discussions. The &#8216;how&#8217; is often missing. There are plenty of articles about at present as to &#8216;why&#8217; you should be participating. I&#8217;ll not go into any great depth when it comes to &#8216;how&#8217; today &#8211; but I will [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>E-Mail Marketing v&#8217;s Social Media Marketing</title>
		<link>http://www.scotlandseoblog.co.uk/2009/12/05/e-mail-marketing-vs-social-media-marketing/</link>
		<comments>http://www.scotlandseoblog.co.uk/2009/12/05/e-mail-marketing-vs-social-media-marketing/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 11:20:01 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[andy beal]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.scotlandseoblog.co.uk/?p=1418</guid>
		<description><![CDATA[Andy Beal has a post that discusses the rapid increase in social media marketing and the apparent high ROI being achieved. At the same time it appears that e-mail marketing is still producing the goods. It raises the question then, which direction should you go?
The obvious answer is both. And there is no reason why [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting Social With A Small s</title>
		<link>http://www.scotlandseoblog.co.uk/2009/11/08/getting-social-with-a-small-s/</link>
		<comments>http://www.scotlandseoblog.co.uk/2009/11/08/getting-social-with-a-small-s/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 04:11:48 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.scotlandseoblog.co.uk/?p=1311</guid>
		<description><![CDATA[When it comes to social media marketing, all the talk evolves around Twitter and Facebook. Whilst I don&#8217;t suggest you ignore these sites as valuable social media marketing outlets, they are not the only ones, particularly if you&#8217;re a regional marketer.
Facebook and Twitter cross all sectors, be it large international or small regional marketer. However, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media Marketing Is About Branding, Not Selling</title>
		<link>http://www.scotlandseoblog.co.uk/2009/11/04/social-media-marketing-is-about-branding-not-selling/</link>
		<comments>http://www.scotlandseoblog.co.uk/2009/11/04/social-media-marketing-is-about-branding-not-selling/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 13:45:14 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.scotlandseoblog.co.uk/?p=1294</guid>
		<description><![CDATA[There is more proof around today that search engine marketing can be a useful branding tool. What about social media marketing? There is still a lot of doubt surrounding social media marketing and sales, particularly when it comes to measuring that all important ROI. It is difficult enough to determine the value of branding in [...]]]></description>
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