Archive for the 'Social Marketing' Category

Social Optimisation And SEO - Don’t Jump Ship

Web 2.0 is experiencing rapid growth yet social optimisation is only being utilised by the smaller players. The big firms are not only slow to take up the concept of blogging, they are even slower at utilising social media.
For smaller players, this is a bonus. It is the one area where you can out compete […]

Monday, February 18th, 2008

Viral Marketing: Like It Or Not - Your Involved

Viral marketing has been around since mankind started trading. Off-line, we call it word or mouth. The difference between on-line and off-line is the rate of communication. In an off-line world, the saying is: “a customer will tell three others of a good experience; they will tell ten others of a bad experience”.
The on-line world […]

Wednesday, February 13th, 2008

Social Marketing And The Stumble Lie

StumbleUpon is a very popular social marketing tool. However you need to be careful when assessing the results from any Stumbling activities.
To call it a Stumble lie is probably stretching it a bit. In fact it isn’t actually a Stumble problem; it is a problem with Java Scripts and certain analytical programs. For instance, if […]

Tuesday, February 12th, 2008

Top 5 Social Marketing Activities

Social marketing is becoming one of the key tools to promoting your blog and through it your business. Like all promotional tools, social marketing can take time to set up but once in place, it becomes a short regular routine, a routine with many benefits.

Guest Blogging. Finding a blog in a similar area and writing […]

Tuesday, February 5th, 2008

Does Social Media Marketing Have SEO Benefits?

There seems to be a split between SEO and social media marketing. One group says SEO is better, the other group yells, “No, social media marketing is where it’s at.” But who’s right?
The truth is, both are right.
You can’t run a website without SEO. Organic search is still here and will likely be here […]

Tuesday, January 22nd, 2008

The SEO-Social Media Marketing Double Punch

The biggest challenge for most marketers today is not to effectively SEO their websites. Most people who have an online presence either understand SEO well enough to do it themselves or they have someone on their team who has a minimal understanding of it. They know how to use keywords and links to rank themselves […]

Monday, January 14th, 2008

Why Social Reputation Is Important

When it comes to increasing your search engine positioning, there are a number of methods that work. Some work better than others. We’ve discovered that one solid way to increase your search engine position, especially with your blog, is through your social reputation.
There is a dichotomy in Internet marketing circles between search marketing and social […]

Friday, January 11th, 2008

The Invisible Touch of Social Marketing

For people who want to share posts, social marketing has been an option made available to most people so that they can allow other people to read posts from good sites today. Social marketing is an indirect and underrated way of making posts popular and while many authors have invested much into mixing keywords and […]

Thursday, December 27th, 2007

Social Marketing without Incentives

Marketing is a broad term but social marketing is a branch that we usually do everyday without much effort and attention. Social marketing can be typified to the way that we use the cheapest form of marketing today, word of mouth. There are not financial rewards involved in the task and it is more of […]

Friday, November 23rd, 2007

Social Media Marketing Is A Unique Form Of Marketing

If you’re ready to try your hand at the social media marketing game, there are several ways you can go about it. There are different strategies and they all work well. Which one is right for your business depends on a number of factors - what are your goals, what industry are you in, what […]

Sunday, July 1st, 2007