Web 2.0 is experiencing rapid growth yet social optimisation is only being utilised by the smaller players. The big firms are not only slow to take up the concept of blogging, they are even slower at utilising social media.
For smaller players, this is a bonus. It is the one area where you can out compete […]
Viral marketing has been around since mankind started trading. Off-line, we call it word or mouth. The difference between on-line and off-line is the rate of communication. In an off-line world, the saying is: “a customer will tell three others of a good experience; they will tell ten others of a bad experience”.
The on-line world […]
StumbleUpon is a very popular social marketing tool. However you need to be careful when assessing the results from any Stumbling activities.
To call it a Stumble lie is probably stretching it a bit. In fact it isn’t actually a Stumble problem; it is a problem with Java Scripts and certain analytical programs. For instance, if […]
Social marketing is becoming one of the key tools to promoting your blog and through it your business. Like all promotional tools, social marketing can take time to set up but once in place, it becomes a short regular routine, a routine with many benefits.
Guest Blogging. Finding a blog in a similar area and writing […]
There seems to be a split between SEO and social media marketing. One group says SEO is better, the other group yells, “No, social media marketing is where it’s at.” But who’s right?
The truth is, both are right.
You can’t run a website without SEO. Organic search is still here and will likely be here […]
The biggest challenge for most marketers today is not to effectively SEO their websites. Most people who have an online presence either understand SEO well enough to do it themselves or they have someone on their team who has a minimal understanding of it. They know how to use keywords and links to rank themselves […]
When it comes to increasing your search engine positioning, there are a number of methods that work. Some work better than others. We’ve discovered that one solid way to increase your search engine position, especially with your blog, is through your social reputation.
There is a dichotomy in Internet marketing circles between search marketing and social […]
For people who want to share posts, social marketing has been an option made available to most people so that they can allow other people to read posts from good sites today. Social marketing is an indirect and underrated way of making posts popular and while many authors have invested much into mixing keywords and […]
Marketing is a broad term but social marketing is a branch that we usually do everyday without much effort and attention. Social marketing can be typified to the way that we use the cheapest form of marketing today, word of mouth. There are not financial rewards involved in the task and it is more of […]
If you’re ready to try your hand at the social media marketing game, there are several ways you can go about it. There are different strategies and they all work well. Which one is right for your business depends on a number of factors - what are your goals, what industry are you in, what […]