Google have announced a new ’social search’ feature that will see the results from searches from within your social network added to normal search results. This is an opt-in feature that may have ramifications for many businesses. Will big businesses have a head start on many small businesses is my first question.
One of the biggest [...]
Forums – some people love them and spend hours on them, others think they are a waste of time. Are you in the latter group? If you are, perhaps it’s time to have a rethink. Search engines are returning forum threads in search results and Google have now extended search results to include a sub [...]
Are you following any of your competitors on any of the social media sites? If not, why not? Social media marketing has become popular and many businesses have built their branding around their activities on these sites. If you follow their activities, you can learn plenty, and not just about your competitors either.
One lesson that [...]
Twitter has it’s supporters and its detractors. Over the last day or so the news has been more negative than positive following a hacker attack. However, if you push all the hype aside, Twitter can be a great social media marketing tool if you have the right approach.
The recent hacker attack has shown that no [...]
Can you define what social media marketing really is? In a nutshell, social media marketing is everything you do online. Responding to a comment on your blog, or on one of the social websites. Chatting in a forum, or just creating a profile on a social bookmarking site. These are all forms social media marketing.
Sure, [...]
Twitter is becoming a powerful social marketing tool for business both big and small. In fact, Twitter has recognised this themselves and now offer a Twitter 101 Guide for Business. A sub-domain dedicated to helping businesses use Twitter to further their business.
Some businesses allow their customers to order using Twitter – Would you? Whilst I [...]
I don’t want to go overboard on Bing so two posts in two days about the search engine is probably more than enough. However, I couldn’t ignore an article from WebProNews about Bing’s activities on Facebook. Do you consider their activities to be a form of social media marketing?
Microsoft (there – I have got away [...]
Social marketing is taking a new direction and it is focused solely on a humble ‘tweet’. Twitter, home of the ‘tweet’, appears to be here to stay. With Bing offering real time search, and Google sure to follow suit, the power of tweeting may just be highly under-rated. If you can grasp the concept and [...]
If you think you can’t do any social marketing on Twitter then you may want to read what Twitter themselves have to say on the issue. Most social sites frown on self promotion – Twitter seems to be promoting the practice, at least for small businesses. Take this quote from their blog:
….something we’re increasingly inspired [...]
According to Laura Lippay, the Director of Technical Marketing at Yahoo, that is exactly how you outrank your competitors. In a video interview (you can see the video at Web Pro News), Laura admitted that title tags, in bound links, meta tags, and keywords were all important elements, however, having a great product was more [...]