Social media marketing is one of the hottest subjects to come out of 2009. Everyone is talking about it, everyone is promoting it, and everyone has their own twist on how to get the most out of it. There are, however, a few simple strategies that can deliver results in more ways than one.
Twitter has [...]
Profiles should be one of the first tasks for any social optimization program. I know I mentioned yesterday that much of what has been written about social marketing has dealt with the ‘why’ and not the ‘how’ – today I address a small but highly important ‘how’ in the form of social profiles.
Social marketing has [...]
Social optimization is not always about working on your own pages. It’s not even about working on your social profiles. Sometimes it can be all about promoting the content of others.
If you write a particularly good piece of content that others take up and add to and include links to your content (particularly through quotes) [...]
There are many web site owners who spurn social media marketing, preferring to concentrate on search engine marketing. I can understand their attitude given the relative newness of social optimization and social media marketing. In a period where costs and profits are high on the agenda, being able to establish a firm ROI in this [...]
So the word games are starting. Microsoft are working on improvements to Bing and one of the latest may be a boon to Social Media Marketing gurus. Imagine bookmarking a link directly from the search results, that’s Bing’s plan – and what have they called it? – Bing and Ping, of course. I wonder if [...]
There is one trend that many SEO professionals rue and that is the explosion of blogs. However, the explosion of blogs has also led to an explosion in social media outlets and the two can walk hand in hand – in fact, they must.
One reason that SEO professionals dislike blogs is due to the lack [...]
There has been a little Twittering of late about how some individuals Twitter profiles are outranking their websites or blogs for their name. It could be an SEO nightmare if your name and product/service are synonymous and often used in searches.
Of course, there is one simple fix – don’t use your exact details when [...]
Depending on who you talk too, social marketing provides either a valuable stream of traffic, or a flow of useless traffic that does nothing but send your bounce rate through the roof. There is more than a grain of truth to both arguments.
How can they both be true? A lot will depend on the type [...]
Out of the thousands, if not millions, of forums available, I often find it difficult to believe when someone says they cannot find a forum to suit their niche. If the niche is that tight then perhaps there is just not enough traffic to warrant a forum. On the other hand, there are many forums [...]
Many web sites lack the one feature that could make a huge difference between closing a sale and having the customer go elsewhere and that is a contact point. I see many sites with postal addresses and many with telephone numbers. However, I may live in Mexico or Australia so snail mail is out and [...]