Archive for the 'Social Optimization' Category

Where Social Media And SEO Walk Hand In Hand

There is one trend that many SEO professionals rue and that is the explosion of blogs. However, the explosion of blogs has also led to an explosion in social media outlets and the two can walk hand in hand - in fact, they must.
One reason that SEO professionals dislike blogs is due to the lack […]

Wednesday, April 8th, 2009

Is The Rel Tag Useful For SEO

There has been a little Twittering of late about how some individuals Twitter profiles are outranking their websites or blogs for their name. It could be an SEO nightmare if your name and product/service are synonymous and often used in searches.
Of course, there is one simple fix - don’t use your exact details when […]

Friday, April 3rd, 2009

What Value Is There In Traffic From Social Marketing?

Depending on who you talk too, social marketing provides either a valuable stream of traffic, or a flow of useless traffic that does nothing but send your bounce rate through the roof. There is more than a grain of truth to both arguments.
How can they both be true? A lot will depend on the type […]

Wednesday, March 11th, 2009

If You Cannot Find A Suitable Forum, Start Your Own

Out of the thousands, if not millions, of forums available, I often find it difficult to believe when someone says they cannot find a forum to suit their niche. If the niche is that tight then perhaps there is just not enough traffic to warrant a forum. On the other hand, there are many forums […]

Sunday, January 4th, 2009

Can I Contact You

Many web sites lack the one feature that could make a huge difference between closing a sale and having the customer go elsewhere and that is a contact point. I see many sites with postal addresses and many with telephone numbers. However, I may live in Mexico or Australia so snail mail is out and […]

Sunday, December 14th, 2008

Is Your Website Social Optimized?

With the advances to web design and the scripts that can be included on web pages, if you don’t have a means of interacting with customers or visitors, then perhaps it’s time you did.
There is one big advantage in having a blog, the comments. Your visitors can leave comments, you can respond to them, […]

Sunday, September 14th, 2008

Yahoo Opens Up The Buzz To The World

Yahoo’s Digg like bookmarking experiment has finally been opened to the public. It was a low key opening of the doors although the news has spread pretty quickly. What’s the Buzz?
Very simply, it is simply another social bookmarking site. It does however have rewards that far exceed all others. If you can get your content […]

Wednesday, August 20th, 2008

Web 2.0 And Social Optimization

With the advent of web 2.0 and the effect that social sites are having on traffic and generating leads, website owners now need to consider social optimization as part of their SEO efforts.
Web 2.0 social sites are not search engines and do not operate in the same way as search engines. They do have however, […]

Friday, July 18th, 2008

Social Optimization: Getting The Most Out Of Your Content

One of the great things about Web 2.0 and the social communities that have developed is the increase in interaction. When it comes to SEO, we all crave inbound links and social interaction has certainly helped on that score.
Social bookmarking is on the increase with individuals either submitting their own content or bookmarking content they […]

Wednesday, June 25th, 2008

Social Optimization - Business Directories Are Not All Good

Social Optimization is not just about getting onto Facebook or StumbleUpon and marketing your business. Social Opptimization includes submitting articles to article directories and listing your sites in directories.
Directories are often interesting particularly those that charge a fee for listing on their directory. I have seen some great ads from these directories making claims […]

Saturday, May 10th, 2008