Traditional marketing and viral marketing are two different fish in a very large ocean. Where traditional marketing has a start - finish, cost - return on investment (ROI); viral marketing has a start and cost but no finish and a difficult to determine ROI.
To plan for a viral marketing campaign, you need to be determined […]
Businesses planning to implement viral marketing programs must carefully consider the outcomes and any possible problems that may arise particularly if using emails. Viral marketing should be part of any comprehensive marketing strategy - but only one part. The following issues need to be considered when planning any email viral marketing campaign.
Viral Marketing and Growth: […]
Viral marketing has been around since mankind started trading. Off-line, we call it word or mouth. The difference between on-line and off-line is the rate of communication. In an off-line world, the saying is: “a customer will tell three others of a good experience; they will tell ten others of a bad experience”.
The on-line world […]
In anything you do, all efforts would normally go for naught if no means of catching attention, like viral marketing would be made. Some people would be totally new to viral marketing since it involves doing promotions over the web. Actually, it should not be surprising to note that viral marketing is already being done […]
Viral marketing works in mysterious yet in logical ways for people who continuously patronize the web. One key thing is that we all have something of interest and once we satisfy our own, the tendency of having others see and enjoy they same is the automatic understanding. This logic is the brainchild that viral marketing […]
Statistics claim that a customer who is satisfied with his or her purchase of a product will tell an average of three other people about it in glowing terms. Conversely, a customer who is dissatisfied will shout even louder and tell an average of eleven other people about it in very negative terms.
This is an […]
A virus is, strictly speaking, something that causes serious diseases in humans or animals. AIDS is an example of a very dangerous virus that can spread like wildfire from human to human with the appropriate form of contact. Computer viruses are a bit like that too, but only for computers. It was therefore reasonable to […]
Viral marketing is a term that has proliferated since the development of the World Wide Web. It didn’t start then, but the Internet has certainly made it a lot easier to do, and do well. What is viral marketing, you might ask? In a nutshell, it’s a form of marketing that manages to take on […]
Marketing More Powerful Than SEO
By Mark Daoust
There is a vicious rumor circulating among website owners that search engine optimization (SEO) is the single most powerful form of marketing on the web. I have my suspicions that this rumor was started by professional search engine optimizers, but I have not yet received my mail-in […]