It’s not new. In fact, it is one of the oldest forms of viral marketing. Put together an ebook and encourage as many people as possible to download and share it. These days, that has become the problem with viral marketing through ebooks. People are reluctant, too busy, too lazy, or whatever, to actually download [...]
The internet can be a minefield at times and you just never know when something will backfire on you or turn into an unexpected viral marketing bonus. Sometimes the backfiring can be great for outcomes. At other times it can really hurt you and your reputation. Over the last couple of days we have seen [...]
Online advertising – could it be considered art? There is an interesting philosophy on WebProNews that discusses the inclusion of social media chiclets with your ads. Is it worth the trouble?
It is an interesting approach and I am not sure I would like to see every ad having these chiclets attached – I see enough [...]
Viral marketing is every marketing guru’s dream. Having that one piece of content that spreads around the net, delivering your brand, logo or product to thousands, if not millions, is priceless. However, if you don’t have your page set up properly, even the best viral piece could get wasted.
There is only one way that anything [...]
Video has become the latest fad in online marketing and viral marketing is set to try and take it to the next level. There have already been several videos that have gone ‘viral’ – Gatorade’s “Ball Girl,” and Nike “Kobe Jumps Over Car,” are two that most users will recognize.
WebProNews reports that:
The majority (70%) of [...]
The aim of a viral marketing campaign is to provide an incentive for your visitors to carry a sales message to others. The incentive is generally something that appeals to the visitor and that can be easily sent on to others. The key is not to push your visitors into delivering your sales message to [...]
That concept that viral marketing increases online sales seems to get a mention on web sites on a regular basis. So what is viral marketing?
The easiest way to explain viral marketing is to think in terms of networking. Your contacts know about you and your site and you hope to that they pass that information [...]
Traditional marketing and viral marketing are two different fish in a very large ocean. Where traditional marketing has a start – finish, cost – return on investment (ROI); viral marketing has a start and cost but no finish and a difficult to determine ROI.
To plan for a viral marketing campaign, you need to be determined [...]
Businesses planning to implement viral marketing programs must carefully consider the outcomes and any possible problems that may arise particularly if using emails. Viral marketing should be part of any comprehensive marketing strategy – but only one part. The following issues need to be considered when planning any email viral marketing campaign.
Viral Marketing and Growth: [...]
Viral marketing has been around since mankind started trading. Off-line, we call it word or mouth. The difference between on-line and off-line is the rate of communication. In an off-line world, the saying is: “a customer will tell three others of a good experience; they will tell ten others of a bad experience”.
The on-line world [...]