Archive for the 'Web 2.0' Category

Is Mobile Web Optimization Worth The Effort?

Mobile phones are no longer simply telephones. The days of the brick are gone and those phones have been replaced by slim lightweight models that have everything from a video camera to a full QWERTY keypad. They also have internet access and not just for mobile either.
Internet access using mobile phones is one of the [...]

Saturday, November 28th, 2009

Do You Frighten Your Subscribers Away?

The concept of Web 2.0 involved, amongst other things, the sharing of information. One popular way to receive information has been through subscriptions to RSS feeds and newsletters. However, there is one slight problem with this process and that comes with the word subscribe and subscriptions.
For most of us, talk about subscribing to something and [...]

Saturday, July 18th, 2009

YouTube Offers More Than Simple Video Embedding

If you are a frequent user of videos within your content, particularly videos that you have created, then using YouTube to host them may make life a little easier.
There are three features that I think are worthy of discussion today. The first two involve the inclusion of captions – if you include them. In fact, [...]

Sunday, March 8th, 2009

Internet Marketing – Why Do So Few Use So Little Of What Is So Much?

This is little doubt that for the foreseeable future, internet marketing is going to be a major player for the small players. The big names can afford to sponsor events like the FA Cup. For small players, a thirty second spot would equal five years worth of marketing budget.
Internet marketing has one big bonus [...]

Wednesday, February 18th, 2009

Scotland Joins The Social Networking World

A youngster with a little entrepreneurial talent has started a social networking site dedicated to Scotland. One of the benefits of the Web 2.0 experience is that anyone can create social sites where there is a demand. There is certainly a demand here in Scotland, in fact local social networking sites may well be one [...]

Sunday, January 18th, 2009

Is Video Blogging Worth Consideration?

For a while the addition of blog podcasts were quite popular but most of us survived without heading down that track – can we get away with not using videos on our blogs?
There is talk that search engines like Google will start to take into account what you are offering your visitors compared to your [...]

Monday, November 17th, 2008

Video Search Goes Up Another Notch For Indexing

Just over a month ago we wrote a post about Google’s ability to undertake ‘audio indexing’ of videos. The video search engine technology is moving up to another level with face recognition software in videos.
Video Surf can now index videos on a variety of keywords and images including actors and characters. For example,
[source]A search for [...]

Monday, November 3rd, 2008

Should Multi-Media Files Be Stored On Site, Or Off Site?

The use of multi-media in the form of photos, audio or video files is growing faster the internet itself. Photos, drawings and other graphics have been used for many years. With services such as YouTube, Flickr and many others, it can often be easier and more convenient to upload your media files and embed them [...]

Monday, October 20th, 2008

Web 2.0 Getting Smarter With New Video Search

Video is one of the huge growth areas under web 2.0. It has however had one downside. Search engines have had a lot of trouble delivering results relevant to the search terms used. Even Youtube, the online home of videos, has had trouble delivering relevant search results.
Many of the problems can be associated with the [...]

Thursday, September 11th, 2008

Web 2.0 And Social Optimization

With the advent of web 2.0 and the effect that social sites are having on traffic and generating leads, website owners now need to consider social optimization as part of their SEO efforts.
Web 2.0 social sites are not search engines and do not operate in the same way as search engines. They do have however, [...]

Friday, July 18th, 2008