Archive for the 'Web 2.0' Category

4 Steps To Web 2.0 Conversion

Everyone has heard of Web 2.0 and many companies have updated their web presence to take advantage of the new online social environment. There are however many companies that haven’ made any attempts to convert. It is never to late to join and these four steps will help ease the transition.
Web 2.0 Requires Interaction
The main […]

Saturday, April 19th, 2008

Social Optimisation And SEO - Don’t Jump Ship

Web 2.0 is experiencing rapid growth yet social optimisation is only being utilised by the smaller players. The big firms are not only slow to take up the concept of blogging, they are even slower at utilising social media.
For smaller players, this is a bonus. It is the one area where you can out compete […]

Monday, February 18th, 2008

Top 5 Social Marketing Activities

Social marketing is becoming one of the key tools to promoting your blog and through it your business. Like all promotional tools, social marketing can take time to set up but once in place, it becomes a short regular routine, a routine with many benefits.

Guest Blogging. Finding a blog in a similar area and writing […]

Tuesday, February 5th, 2008

Web 2.0 - A New Internet?

Everywhere you go on the net these days you will hear about Web 2.0. Is this a reference to a new? A new version of the old, Internet, which was presumably Web 1.0? No, it isn’t. Wikipedia gets it right with this statement:
“In alluding to the version-numbers that commonly designate software upgrades, the phrase “Web […]

Saturday, October 6th, 2007

Web 2.0, A New Wave Of SEO?

Web 2.0 has been hailed as the new Internet. Maybe it is, and in a way it does offer a new approach as far as the end user is concerned, but does it offer anything from the point of view of the webmaster?
There has been much written about utilising Web 2.0, most of it rubbish. […]

Wednesday, September 19th, 2007

Web 2.0 - A Revolution In The Making

We’re getting used to the term, Web 2.0, now. But for a time many people were getting alarmed thinking that it was some new kind of technology that they would have to upgrade to, and that the old Internet they had come to love (and hate) so much was becoming obsolete. Not so. In fact, […]

Thursday, August 23rd, 2007

Web 2.0 - the “New” Internet

Many people have been confused by the term, Web 2.0. The implication is that it is a new version of the Internet. In some ways it is, but that’s misleading. It’s really nothing other than a new way of using the Internet, some new technologies, but all the old stuff is still there, if you […]

Sunday, July 29th, 2007

Web 2.0: What Will The Monetization Models Of The Future Be?

In a survey sponsored by technology consulting firm Accenture, 110 senior executives across the U.S. and Europe expressed their views on how the growth of user-generated content, such as amateur digital videos, podcasts, wikis and blogs, will impact the film, advertising, music, publishing, radio and TV industries.
Only 3 percent of the executives surveyed think the […]

Wednesday, April 18th, 2007

Web 2.0: Here To Stay? All It’s Cracked Up To Be?

Jim Hedger recently wrote a nice little blog post on the realities of Web 2.0. He said two things that I think are noteworthy:
(Web3.0 is already here actually. 3.0 is in its incubation stage but it will emerge by 2010. Its larvae were named TIVO, HDTV, dark-fiber and broadband)
The interesting thing that I find about […]

Monday, April 2nd, 2007