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	<title>Scotland SEO Blog</title>
	<link>http://www.scotlandseoblog.co.uk</link>
	<description>SEO in Scotland</description>
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		<title>Keyword Research Needs A Crystal Ball To Be Truly Successful</title>
		<description><![CDATA[Wouldn&#8217;t it be nice to have a crystal ball so we look into the future when undertaking our keyword research. Find out what is going to be popular in six months or a year and start to optimize now. If you play it right, you will hit number one in rankings just as your keyword [...]]]></description>
		<link>http://www.scotlandseoblog.co.uk/2009/07/03/keyword-research-needs-a-crystal-ball-to-be-truly-successful/</link>
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		<title>Should You Chase The Search Engines?</title>
		<description><![CDATA[Search engines are continually changing the way they rank websites. Not only that, you have situations like the introduction of Microsoft&#8217;s new search engine, Bing. For the majority of web site owners, the question you have to asking is whether or not it is worth the time and effort to be chasing all of these [...]]]></description>
		<link>http://www.scotlandseoblog.co.uk/2009/07/02/should-you-chase-the-search-engines/</link>
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		<title>Twitter Encouraging Social Marketing</title>
		<description><![CDATA[If you think you can&#8217;t do any social marketing on Twitter then you may want to read what Twitter themselves have to say on the issue. Most social sites frown on self promotion - Twitter seems to be promoting the practice, at least for small businesses. Take this quote from their blog:
&#8230;.something we&#8217;re increasingly inspired [...]]]></description>
		<link>http://www.scotlandseoblog.co.uk/2009/07/01/twitter-encouraging-social-marketing/</link>
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		<title>Blogging Can Be Great For Link Building - Or Can It?</title>
		<description><![CDATA[There is a popular suggestion that blogging is great for building links and to a certain extent the suggestion is correct. However, if you don&#8217;t understand the concept behind blogging and how it helps to build links, you may find you are spending a lot of time and money for very little reward.
Having several blogs [...]]]></description>
		<link>http://www.scotlandseoblog.co.uk/2009/06/30/blogging-can-be-great-for-link-building-or-can-it/</link>
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		<title>Use Keyword Research To Target Results Rather Traffic</title>
		<description><![CDATA[Sometimes we are so caught up in trying to increase traffic, we forget what the intent of our website is. Keyword research should be based on results rather than simply traffic on its own. This probably sounds contrary to what you have read in the past, but traffic for the sake of traffic is not [...]]]></description>
		<link>http://www.scotlandseoblog.co.uk/2009/06/29/use-keyword-research-to-target-results-rather-traffic/</link>
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		<title>Is Your Web Design Task Based?</title>
		<description><![CDATA[Having your web design developed around a series of tasks is a suggestion that has come out of, of all places, Google Adsense blog. I generally find that a lot of what Google serves up as advice is actually an attempt to undermine the efforts of SEO consultants. This time around, they are promoting what [...]]]></description>
		<link>http://www.scotlandseoblog.co.uk/2009/06/28/is-your-web-design-task-based/</link>
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		<title>The Pitfalls Of Using Online Advertising To Gain Income</title>
		<description><![CDATA[Online advertising is probably the life blood of the online world. Hundreds of thousands of online entities pay to advertise on other sites and this is matched a hundred times over by the number of websites (blogs included) that publish these ads. Whilst they can be income earners, there are several pitfalls to look out [...]]]></description>
		<link>http://www.scotlandseoblog.co.uk/2009/06/27/the-pitfalls-of-using-online-advertising-to-gain-income/</link>
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		<title>Does Your Web Design Lack Site Search - You Could Be Losing Customers</title>
		<description><![CDATA[Incorporating site search into their web design seems to be the last thing on most webmasters&#8217; minds these days, yet this one addition could be the one touch that makes or breaks a site. I recently wrote how site search could benefit the webmaster in their keyword research and touched on how it could help [...]]]></description>
		<link>http://www.scotlandseoblog.co.uk/2009/06/26/does-your-web-design-lack-site-search-you-could-be-losing-customers/</link>
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		<title>Link Building Or Traffic Building - Whats More Important?</title>
		<description><![CDATA[That may sound like a dumb question but when you speak to some webmasters you would swear that link building was the only thing. The problem with concentrating on link building is that it is kind of like putting all your eggs in one basket - and right now, that basket is about to fall [...]]]></description>
		<link>http://www.scotlandseoblog.co.uk/2009/06/25/link-building-or-traffic-building-whats-more-important/</link>
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		<title>How To Boost Your SEO Using Long Tail Keywords</title>
		<description><![CDATA[There are probably thousands of posts on the Internet describing how to find long tail keywords and describing how they can boost your SEO. I won&#8217;t go into how to find those long tails; there is plenty of information available, including a post we published on long tail keywords back in May.
What you may be [...]]]></description>
		<link>http://www.scotlandseoblog.co.uk/2009/06/24/how-to-boost-your-seo-using-long-tail-keywords/</link>
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