Here in Scotland we need to take advantage of every opportunity that presents itself. We have focused in the past on the local search services of the major three search engines, Google, Yahoo! and Bing, but what about AOL?
While it might now be a minnow in the search wars, AOL still has a presence here in the UK, and its local business search service still draws 4-5 million searches each month. That is still a sizable amount of traffic and for local businesses, represents an opportunity that shouldn’t be missed. AOL delivers their general search through aol.co.uk – however, my focus today is on their local search vehicle – Touch Local.
According to AOL, Touch Local is the “UK’s fastest growing online business finder”. If that’s the case, your business should be listed, and it’s not hard to do. Touch Local offers two forms of listing, free and paid. Their free service offers the basic information that can be found on other local search services; that is, name, address and telephone. You can also add business, product and service information.
Their paid service – called Touch LeadFinder – offers more although some of the features are already available for free with the major search engine local directories. For example, a link to your web page is only available through the paid listing. AOL will promote your listing on the other search engines if you use the paid service.
Local search for regional Scotland can provide a decent flow of traffic to both your website and your business. Registering on as many local search entities as possible is the only way to compete with your competitors.